peanut butter puffs
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$22.98avg listing price — sweet spot $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Review moat
Good561.07avg incumbent reviews — the moat a new listing must climb
Market size
Good$648K$648K/yr · 363K searches
Price range
Good$3.95–$30.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
552
Top-5 brand share
98%
Open market
0%
- Osem58%
- Puffworks19%
- Earth's Best11%
- BUTO6%
- Bamba5%
- MISSION MIGHTY ME2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bamba Peanut Butter Puffs - Peanut Butter Puffs Bulk Vegan PB Snack with Crunch for Kids Protein Snack Non-GMO Kosher No Sugar - 0.7oz Bags (Pack of 24)
Osem$30.674.6★551 rev
Osem Bamba Peanut Butter Puffs - Peanut Butter Puffs Bulk Vegan PB Snack with Crunch for Kids Non-GMO Protein Snack Kosher No Sugar Family Pack - 0.7oz Bags (Pack of 8)
Osem$17.644.7★3,327 rev
Osem Bamba Peanut Butter Puffs - Peanut Butter Puffs Bulk Vegan PB Snack with Crunch for Kids Non-GMO Protein Snack Kosher No Sugar Family Pack - 0.7oz Bags (Pack of 16)
Osem$25.684.7★521 rev
PUFFS SNACK PNUT BTR
Earth's Best$3.954.6★112 rev
Puffworks Baby Organic Peanut Butter Puffs Perfect for Early Peanut Introduction Plant Protein USDA Organic Gluten-Free Vegan Non-GMO Kosher 1.0 Ounce (Pack of 6)
Puffworks$24.884.6★1,301 rev
Newest
by launch date
Mission Mighty Me Nutty Puffs Organic Peanut Butter Puffs for Babies + Kids - Pediatrician Developed Plant-Based Gluten-Free Baby Snack - Peanut and Tree Nut (6 Pack - 5 Pack Plus Mixed Nut Sample)
MISSION MIGHTY ME$28.8716 rev
Puffworks Baby Organic Peanut Butter Puffs Perfect for Early Peanut Introduction Plant Protein USDA Organic Gluten-Free Vegan Non-GMO Kosher 1.0 Ounce (Pack of 6)
Puffworks$24.881,301 rev
Osem Bamba Peanut Butter Puffs with Creamy Hazelnut Filling - Kosher Crunchy PB Snack with Chocolate Center Oven Baked Treat with a Crunch - 2.1 oz Bag (Pack of 10)
Osem$30.1032 rev
Puffworks Baby Peanut and Almond Variety Pack Perfect for Early Peanut Introduction Plant Protein No Added Sugar USDA Organic Gluten-Free Vegan Non-GMO Kosher 0.5 Ounce (Pack of 12)
Puffworks$28.46156 rev
Osem Bamba Peanut Butter Puffs Original & Hazelnut Bundle - All Natural Peanut Butter Puffs Family Pack + 1 2.1oz Bag of Hazelnut Bamba
Osem$21.9231 rev
Trending
90-day click momentum
Bamba Peanut Butter Snacks All Natural Peanut Butter PB Corn Puffs (6 Hazelnut Cream 2.1oz Bags + 6 Regular 1oz Bags)
BUTO$29.214.6★
Bamba Peanut Butter Puffs - Peanut Butter Puffs Bulk Vegan PB Snack with Crunch for Kids Protein Snack Non-GMO Kosher No Sugar - 0.7oz Bags (Pack of 24)
Osem$30.674.6★
Puffworks Original Organic Peanut Butter Puffs Plant-Based Protein Healthy Kids Snack Gluten- and Rice-Free Vegan No Added Sugar 1.2 Ounce (Pack of 12)
Puffworks$28.664.3★
Gratify Bamba Peanut Butter Snacks for Families - All Natural Peanut Butter Puffs - (3-Pack) 2.5 oz Bags - Peanut Butter Puffs made with 4 Simple Ingredients
Bamba$7.464.4★
Puffworks Baby Organic Peanut Butter Puffs Perfect for Early Peanut Introduction Plant Protein USDA Organic Gluten-Free Vegan Non-GMO Kosher 1.0 Ounce (Pack of 6)
Puffworks$24.884.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Super yummy snack”
“Great Snack Option”
“Perfect for allergy intro”
“My baby loves both flavors”
“made with healthier ingredients”
“It needed to be something that she could easily swallow and digest, and it needed to be tasty too”
“BEST SNACKS”
“Light and toddlers love them”
“Always fresh, will buy again”
“isnt too sweet”
What buyers complain about
“the price is a little high in my opinion for the amount you get”
“Truly awful - Dry & Tasteless”
“Quality control issue by the manufacturer”
“Its also a shame that it goes to waste”
“My baby is allergic to tree nuts”
“Very disappointed that fresh product wasnt sent and its not returnable even though the bags are double bagged and sealed”
“weren't all full of crumbs”
“The weird thing is they are orange”
“Not sweet at all”
“heavy to swallow”