paw patrol wall decal
Skip itSoft demand (-32.7% this quarter) — this niche doesn't clear our bar today.
Price range
Great$5.96–$79.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.68avg listing price — sweet spot $15–$100
Returns
Good2.0%return rate — above 6% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,570.4avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$61K$61K/yr · 123K searches
Growth
Bad-32.7%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
37
Top-5 brand share
80%
Open market
16%
- WALL PALZ40%
- RoomMates16%
- Trends International10%
- Idea Nuova7%
- Unique7%
- Sinekong4%
- Open — no brand owns it (7 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 25 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Paw Patrol Puppies Wall Decals - Chase Marshall Rubble Skye Vinyl Wall Sticker Bedroom Decorations - Paw Patrol Room Decor Peel and Stick
WALL PALZ$19.624.7★222 rev
Paw Patrol Puppy Faces Wall Decals - Chase Marshall Rubble Skye Vinyl Wall Sticker Bedroom Decorations - Paw Patrol Room Decor Peel and Stick
WALL PALZ$18.714.7★222 rev
RoomMates Paw Patrol Peel and Stick Giant Wall Decals with Alphabet for Personalization Vinyl Blue Red Pink Yellow Removable Repositionable No Sticky Residue For Smooth Surfaces
RoomMates$17.964.6★112 rev
Paw Patrol Door Multicolor Poster - 27 x 60 (1 Pc) - Adorable Wall Decor for Kids Room Perfect Celebratory Accessory for Fans
Unique$5.964.8★1,243 rev
RoomMates RMK12133BD Paw Patrol Peel & Stick Wallpaper Border
RoomMates$16.244.5★61 rev
Newest
by launch date
Nickelodeon Paw Patrol - To The Rescue Wall Poster 34L x 22.4W Premium Unframed Version
Trends International$17.766 rev
Paw Patrol Chase Peeking Wall Decal - 7 Vinyl Wall Sticker Bedroom Decorations - Paw Patrol Room Decor Peel and Stick
WALL PALZ$9.98222 rev
Paw Patrol Puppy Faces Wall Decals - Chase Marshall Rubble Skye Vinyl Wall Sticker Bedroom Decorations - Paw Patrol Room Decor Peel and Stick
WALL PALZ$18.71222 rev
Nickelodeon Paw Patrol 4 Pack Square Canvas Wall Art Set 11x11 each
Idea Nuova$29.279,144 rev
Paw Patrol Puppies Wall Decals - Chase Marshall Rubble Skye Vinyl Wall Sticker Bedroom Decorations - Paw Patrol Room Decor Peel and Stick
WALL PALZ$19.62222 rev
Trending
90-day click momentum
Paw Patrol Nickelodeon Boys 3 Pack Short Sleeve T-Shirt for Toddler and Big Kids
Paw Patrol$26.984.6★
Nickelodeon Paw Patrol: The Mighty Movie - One Sheet Wall Poster 34L x 22.4W Unframed Version
Trends International$10.104.5★
Paw Patrol Chase Wall Decal - Large 20 Vinyl Wall Sticker Bedroom Decorations - Paw Patrol Room Decor Peel and Stick
WALL PALZ$18.234.7★
Nickelodeon Paw Patrol - To The Rescue Wall Poster 34L x 22.4W Premium Unframed Version
Trends International$17.764.8★
RoomMates RMK12133BD Paw Patrol Peel & Stick Wallpaper Border
RoomMates$16.244.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -32.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“High quality and the picture was clear”
“It adhered perfectly to the wall”
“Easy to use”
“Works well”
“definitely worth the price”
“Cute light”
“The picture is cute”
“how bright the colors are”
“Perfect size”
“It has a cute design without being super aggressive”
What buyers complain about
“it never glowed ina dark was a waste of money”
“Does not stick”
“Stopped working after one use”
“Not 7 inches”
“Measurements are slightly off”
“Too expensive”
“Typical thin poster”
“it has to stay plugged in”
“won't come on at all”