paper placemats
Worth a lookShows a fragmented shelf (top 5 take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great33%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Price range
Great$6.91–$51.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.86avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 6% kills the launch gate
Review moat
Good974.94avg incumbent reviews — the moat a new listing must climb
Market size
Good$455K$455K/yr · 1.1M searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
35 falling
Sellers
36
Top-5 brand share
54%
Open market
42%
- Rupert and Jeoffrey's Trading Co.19%
- Babebay13%
- NatNarr10%
- Geosar6%
- HSDSH4%
- Fit Meal Prep4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 63 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Paper Placemats - Disposable - Scalloped Edge (100 White)
Rupert and Jeoffrey's Trading Co.$10.374.5★1,058 rev
Babebay Disposable Stick-on Placemats 40 Pack for Baby & Kids & Toddler Sticky Placemats Restaurant Table Mats 12 x 18 (Animal Alphabet)
Babebay$9.534.7★11,064 rev
60 Pcs Sage Green Paper Placemat 13.5 Inch Disposable Scalloped Wedding Placemats Round Table Place Mats Round Table Place Mats for Birthday Wedding Bridal Shower Baby Shower Banquet Tea Party
NatNarr$15.914.6★388 rev
Geosar 100 Pcs Disposable Paper Placemats Cotton Woven Look 13 Round Placemats Rustic Disposable Table Pads Bulk for Dining Table Decoration Birthday Wedding Bridal Baby Shower Party (Beige)
Geosar$23.604.4★77 rev
Paper Placemats - Disposable - Scalloped Edge (100 Red)
Rupert and Jeoffrey's Trading Co.$10.594.5★1,058 rev
Newest
by launch date
Whaline 50 Pcs Sage Green Paper Placemats Scalloped Disposable Place Mat Decorative Paper Table Mats for Birthday Spring Baby Shower Party Table Setting 10 x 14 Inch
Whaline$15.737 rev
JarThenaAMCS 60 Pcs Stripe Scalloped Paper Placemats Table Mats 11 x 17 Inch Orange Pink Striped Disposable Decorative Rectangle Place Mats for Wedding Birthday Baby Shower Party Dining Table Decor
JarThenaAMCS$16.1911 rev
Tinlade 100 Pcs Blue Striped Paper Placemats Summer Coastal Scalloped Dusty Blue and White Placemats Disposable Square Striped Place Mats for Wedding Bridal Shower Beach Party Home Table Kitchen Decor
Tinlade$25.706 rev
Kochorie Green Floral Paper Placemats 100 Pack Disposable Scalloped Table Mats Green Vintage Flower Paper Place Mat 13.5 x 13.5 Inch for Weddings Bridal Showers Party Dcor
Kochorie$26.6815 rev
60Pcs Disposable Floral Placemats 13.5 Inch Summer Flower Paper Placemat Round Wildflower Butterfly Wedding Place Mats Scalloped Table Mat for Banquet Bridal Shower Tea Party Birthday Garden Party
NatNarr$15.7167 rev
Trending
90-day click momentumWhaline 50 Pcs Sage Green Paper Placemats Scalloped Disposable Place Mat Decorative Paper Table Mats for Birthday Spring Baby Shower Party Table Setting 10 x 14 Inch
Whaline$15.734.5★
Tinlade 100 Pcs Blue Striped Paper Placemats Summer Coastal Scalloped Dusty Blue and White Placemats Disposable Square Striped Place Mats for Wedding Bridal Shower Beach Party Home Table Kitchen Decor
Tinlade$25.704.0★
CHAROUP 50 PCS Disposable Paper Placemats 4th of July Memorial Day Place mats 11x16 inch Patriotic Freedom Stars Table Mats for Holiday Indoor Outdoor Party Kitchen Dining Table Decorations (B)
CHAROUP$12.994.7★
Kochorie Green Floral Paper Placemats 100 Pack Disposable Scalloped Table Mats Green Vintage Flower Paper Place Mat 13.5 x 13.5 Inch for Weddings Bridal Showers Party Dcor
Kochorie$26.684.9★
Fit Meal Prep 50 Pack Disposable Paper Placemats 14 x 10 Inch White with Decorative Wavy Scalloped Edge for Restaurant Catering Dining Table Baby Kids Birthday Parties
Fit Meal Prep$6.924.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Colors are so vibrant”
“Quick Cleanup for Any Occasion”
“Good for one use”
“Great value”
“Strong adhesive and user friendly”
“The designs are really cute”
“helps us train them to keep their food in their area”
“Better than I expected”
“good size”
What buyers complain about
“Adhesive isnt very strong”
“also not super thick”
“Quality is a bit thinner than expected”
“It is my bad that I didnt pay more attention to the size”
“Not red”
“Its very tedious”
“these were more flimsy when I took the Dolly off”
“Waste of money”
“Very light, not really important, no use at all, I really thought it would be something solid and not plastic nylon”
“This is dangerous for infants that are biting things”