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57

pampers pull ups size 7

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 49Growth 27Conversion 91Competition 71Returns 97Price range 84Avg price 95Brand share 27Review moat 18Quality gap 35

Returns

Incredible0.7%

return rate — above 6% kills the launch gate

Avg price

Incredible$35.40

avg listing price — sweet spot $15–$100

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Price range

Great$9.32–$50.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$269K

$269K/yr · 69K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+1.3%

90-day search growth — must beat 0% to launch

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Bad17,462.13

avg incumbent reviews — the moat a new listing must climb

Competition

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

63

Top-5 brand share

89%

Open market

8%

  • Pampers51%
  • GoodNites12%
  • Pull-Ups11%
  • Healthybaby8%
  • MooMoo Baby6%
  • Ninjamas3%
  • Open — no brand owns it (7 brands, 8%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$8K6%$16K9%$24K12%$32K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 40 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 95 weeks — +1.3% search growth over the last 90 days.
2K1KBlack Friday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall19%

“Amazing fit”

Leak-Proof10%

“do not leak”

Quality-Overall8%

“These diapers are great quality”

Comfort-Overall7%

“Cute and Comfy”

Absorbency6%

“Very Absorbent”

Soft Feel5%

“The material feels soft and comfortable, and they seem sturdy enough to handle the inevitable accidents that come with potty training”

Ease Of Use5%

“Easy to use”

Value For Money4%

“these are worth it”

Design-Overall4%

“The designs are cute”

Moist/Dry2%

“We love these they keep my child dry for long car rides”

What buyers complain about

Leak-Proof14%

“Leaks through like crazy”

Size-Overall11%

“Huge”

Smell7%

“They smell like strong urine even when there is just a little bit”

Quality-Overall7%

“they are extremely low quality”

Allergies6%

“have a rash”

Advertised Vs Actual Product4%

“Not as advertised”

Value For Money4%

“Waste of money”

Velcro Quality4%

“the lack of velcro sides is a major issue”

Absorbency3%

“Not absorbent”

Functionality-Overall2%

“Didn't work”

Top return reasons

Size-Overall68%
Advertised Vs Actual Product6%
Leak-Proof5%
Value For Money4%
Smell3%
Age Suitability3%
Absorbency2%
Functionality-Overall2%
Quality-Overall1%
Thigh Fit1%