pacifiers
Launch it71/100pacifiers clears our launch bar: a $7.9M/yr market growing +137.3% with returns at 2.0%.
Market/yr
$7.9M
Growth (1y)
+137.3%
Products
65
Brands
9
was 10 a year ago
Sellers
29
Price range
$4.31–$38.87
Returns
2.0%
Rating
4.7★
Launch it
Scored 71/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +137.3% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.No pronounced peak months · busiest ÷ quietest = 1.3×
Competition
- Tommee Tippee28%
- Philips Avent26%
- MAM24%
- NUK13%
- Dr. Brown's6%
- Nuby1%
- Other (3 brands)2%
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen. 9 brands and 29 sellers compete here.
Brands
9 falling
was 10 a year ago
Sellers
29
Top 5 brand share
97%
Product shelf
All 65 tracked products in this niche.
Philips Avent Soothie Baby Pacifiers - 100% Silicone Pacifiers for Babies 0-3 Months One-piece Design BPA-Free Extra Durable Green 4 Pack Model SCF190/41
Philips Avent
$7.774.8★20,893 reviews
NUK Timeless Comfy Pacifier | 100% Silicone One-Piece Design | BPA-Free Gentle on Babys Skin | 5-Pack for 0-6M
NUK
$8.754.6★19,302 reviews
Tommee Tippee Ultra-Light Silicone Pacifier 0-6 Months Blue & Green
Tommee Tippee
$15.954.8★4,148 reviews
Philips Avent Soothie Baby Pacifiers - 100% Silicone Pacifiers for Babies 0-3 Months One-piece Design BPA-Free Extra Durable Lilac and Pink 4 Pack Model SCF190/70
Philips Avent
$11.204.8★20,893 reviews
MAM Original Baby Pacifiers 0-6 Months Binky for Newborn Babies BPA-Free Skin Soft Silicone Nipple Glows in The Dark Developed with Medical Experts 4 Pack Made in Europe
MAM
$11.904.8★21,979 reviews
Tommee Tippee Ultra-Light StayPut Pacifier One-Piece Silicone Design 0-6m 4 Pack
Tommee Tippee
$15.274.8★2,059 reviews
MAM Original Baby Pacifiers 0-6 Months Binky for Newborn Babies BPA-Free Skin Soft Silicone Nipple Glows in The Dark Developed with Medical Experts 4 Pack Made in Europe
MAM
$12.214.8★21,979 reviews
Philips Avent Soothie Baby Pacifiers - 100% Silicone Pacifiers for Babies 3-18 Months One-piece Design BPA-Free Extra Durable Green 4 Pack Model SCF192/45
Philips Avent
$7.594.7★15,729 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Receptive to the amazing quality”
“they clean super easily”
“Color is accurate”
“fits his face perfectly”
“they glow in the dark”
“Super lightweight”
“Good value for money”
“Durable and super cute”
“Easy to Use”
“Breastfeeding savior”
What buyers complain about
“Too small”
“Incorrect color pictured”
“whenever I tried to put it in her mouth she would make a choking face”
“Unable to clean”
“It leaks”
“Product came used”
“water gets trapped inside”
“these are not as soft as his original pacifier even after I had bowl them”
“Waste of money”
“Bad quality control”
Top return reasons
- Size-Overall39%
- Age Suitability9%
- Shape/Style6%
- Advertised Vs Actual Product6%
- Functionality-Overall5%
- Color4%
- Material Quality4%
- Product Condition3%
- Value For Money3%
- Hard Feel2%