oxo straw cup
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.03avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 6% kills the launch gate
Price range
Good$7.32–$24.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,710.81avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad$91K$91K/yr · 99K searches
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
21
Top-5 brand share
100%
Open market
0%
- OXO Tot97%
- JAN & JUL1%
- NUK1%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OXO Tot Transitions Straw Cup with Removable Handles - 6 oz. - Blossom
OXO Tot$10.714.3★4,933 rev
OXO Tot Transitions Straw Cup with Handles 6 oz. - Opal and Dusk - 2 Pack
OXO Tot$23.654.3★1,197 rev
OXO Tot Transitions 9 oz. Straw Cup - Opal
OXO Tot$11.024.4★2,255 rev
OXO Tot Transitions Straw Cup 9 oz 2 Pack Sippy Cup for Toddlers Spill-Proof Toddler Cups for Travel
OXO Tot$23.484.5★162 rev
OXO Tot Transitions Straw Cup with Removable Handles - 6 oz. - Dusk
OXO Tot$10.634.3★4,933 rev
Newest
by launch date
OXO Tot Transitions Straw Cup With Removable Handles - 6 oz. - Lilac
OXO Tot$11.024,933 rev
OXO Tot Transitions Straw Cup with Removable Handles - 6 oz. - Blossom
OXO Tot$10.714,933 rev
OXO Tot Transitions Straw Cup with Handles 6 oz. - Opal and Dusk - 2 Pack
OXO Tot$23.651,197 rev
OXO Tot Transitions 9 oz. Straw Cup - Opal
OXO Tot$11.022,255 rev
OXO Tot Transitions Straw Cup 9 oz 2 Pack Sippy Cup for Toddlers Spill-Proof Toddler Cups for Travel
OXO Tot$23.48162 rev
Trending
90-day click momentum
JAN & JUL Adjustable Neck Flap Wide Brim Hat Toddler with UV Protection (L: 2-5 Years Lavender)
JAN & JUL$22.154.8★
OXO Tot Transitions Straw Cup With Removable Handles - 6 oz. - Lilac
OXO Tot$11.024.3★
OXO Tot Transitions 9 oz. Straw Cup - Opal
OXO Tot$11.024.4★
OXO Tot Transitions Straw Cup with Removable Handles - 6 oz. - Dusk
OXO Tot$10.634.3★
OXO Tot Transitions 9 oz. Straw Cup - Dusk
OXO Tot$12.144.4★
Demand
Weekly Amazon search volume, last 27 weeks — -9.4% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“They dont leak”
“Easy to clean”
“Overall, it's a decent cup,”
“Good size”
“easy to use”
“Safe, durable, and cute, the straw is really nice and it is not too complicated to wash”
“Affordable options compared to others Ive seen”
“We like the handles”
“he can easily get the milk out”
“Design is perfect for toddlers to learn how to hold”
What buyers complain about
“Bottle leaks after normal use”
“refused to use it after a few tries”
“Not clean”
“What a terrible design - you would have to bite the straw to get the flow going”
“Doesn't work”
“wouldnt recommend for 6 months of age”
“Another problem is the quality”
“The o it down side is that sometimes food backwashes into the water”
“Its expensive”
“fragile”