orthodontic pacifier 6-18 months
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 6% kills the launch gate
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.60–$23.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.68avg listing price — sweet spot $15–$100
Market size
Okay$176K$176K/yr · 180K searches
Review moat
Bad6,377avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
24
Top-5 brand share
98%
Open market
1%
- NUK70%
- Tommee Tippee21%
- Philips Avent4%
- Chicco2%
- Oralwise2%
- NANOBÉBÉ1%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NUK First Choice Classic Orthodontic Baby Pacifier 18-36 Months Toddler Pacifier Blue & Orange Baby Must Haves 5-Pack
NUK$9.594.7★14,517 rev
Nuk Orthodontic Pacifier Neutral Glows in The Dark 18-36 Month Value Pack 3 Count
NUK$10.084.7★110 rev
NUK Timeless Comfy Pacifier | 100% Silicone One-Piece Design | BPA-Free Gentle on Babys Skin | 5-Pack for 0-6M
NUK$8.754.6★19,302 rev
NUK Comfy Orthodontic Pacifiers Blue Assorted 18-36 Months 2 Count Soft & Durable Design for Baby Comfort
NUK$6.744.7★2,807 rev
Tommee Tippee NightGlow Pacifiers 18-36 Months Glow in the Dark Symmetrical Nipple 100% BPA Free Silicone Dishwasher and Sterilizer Safe Twilight Tones Pack of 4
Tommee Tippee$11.124.7★4,218 rev
Newest
by launch dateNUK First Choice Classic Orthodontic Baby Pacifier 18-36 Months Toddler Pacifier Blue & Orange Baby Must Haves 5-Pack
NUK$9.5914,517 rev
NUK First Choice Classic Orthodontic Baby Pacifier 6-18 Months Baby Pacifier Purple & Blue Baby Must Haves 5-Pack
NUK$9.3014,517 rev
Tommee Tippee NightGlow Pacifiers 18-36 Months Glow in the Dark Symmetrical Nipple 100% BPA Free Silicone Dishwasher and Sterilizer Safe Twilight Tones Pack of 4
Tommee Tippee$11.124,218 rev
Tommee Tippee Ultimate Fit Pacifiers 18-36 Months Extra Air Holes Symmetrical Nipple and Shield 100% BPA Free Silicone Dishwasher and Sterilizer Safe Pink and Purple Pack of 4
Tommee Tippee$11.86660 rev
Tommee Tippee Ultimate Fit Pacifiers 18-36 Months Extra Air Holes Symmetrical Nipple and Shield 100% BPA Free Silicone Dishwasher and Sterilizer Safe Blue and Green Pack of 4
Tommee Tippee$10.58660 rev
Trending
90-day click momentumTommee Tippee Ultimate Fit Pacifiers 18-36 Months Extra Air Holes Symmetrical Nipple and Shield 100% BPA Free Silicone Dishwasher and Sterilizer Safe Pink and Purple Pack of 4
Tommee Tippee$11.864.7★
NUK First Choice Classic Orthodontic Baby Pacifier 6-18 Months Baby Pacifier Purple & Blue Baby Must Haves 5-Pack
NUK$9.304.7★
Tommee Tippee Ultimate Fit Pacifiers 18-36 Months Extra Air Holes Symmetrical Nipple and Shield 100% BPA Free Silicone Dishwasher and Sterilizer Safe Blue and Green Pack of 4
Tommee Tippee$10.584.7★
NUK First Choice Classic Orthodontic Baby Pacifier 18-36 Months Toddler Pacifier Blue & Orange Baby Must Haves 5-Pack
NUK$9.594.7★
Tommee Tippee NightGlow Pacifiers 18-36 Months Glow in the Dark Symmetrical Nipple 100% BPA Free Silicone Dishwasher and Sterilizer Safe Twilight Tones Pack of 4
Tommee Tippee$11.124.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.Peak months: Jan, Feb, Sep · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Best quality”
“I like these because they clean easily”
“Most importantly, they fit comfortably and stay in place well”
“the colors are so pretty”
“Glows Bright”
“have held up well”
“Very well priced”
“It has a fun design”
“Super lightweight”
“super smooth all around”
What buyers complain about
“Too small”
“Water came in when trying to clean”
“They do not in fact glow in the dark at all”
“NOT the quality I was expecting”
“Product Disintegrating After Less Than 2 Weeks”
“Misleading description”
“tears easily choking hazard”
“that gets expensive”
“the shape just didnt seem appealing to him”
“Cheap materials”