organic baby wash
Launch it65/100organic baby wash clears our launch bar: a $4.9M/yr market growing +297.4% with returns at 0.5%.
Market/yr
$4.9M
Growth (1y)
+297.4%
Products
24
Brands
4
was 3 a year ago
Sellers
623
Price range
$7.66–$48.24
Returns
0.5%
Rating
4.7★
Launch it
Scored 65/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +297.4% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Nov · busiest ÷ quietest = 2.0×
Competition
- The Honest Company89%
- Babo Botanicals7%
- Shea Moisture3%
- BIO SPECTRA ATTITUDE1%
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them. 4 brands and 623 sellers compete here.
Brands
4 rising
was 3 a year ago
Sellers
623
Top 5 brand share
100%
Product shelf
All 24 tracked products in this niche.
The Honest Company 2-in-1 Baby Shampoo & Body Wash Fragrance-Free Tear-Free Hypoallergenic Naturally Derived Sensitive Skin 10 fl oz
The Honest Company
$9.854.7★46,427 reviews
The Honest Company 2-in-1 Baby Shampoo & Body Wash Fragrance-Free Gentle Tear-Free Hypoallergenic Naturally Derived Sensitive Skin 18 fl oz
The Honest Company
$15.454.7★46,427 reviews
The Honest Company 2-in-1 Baby Shampoo & Body Wash Tear-Free Hypoallergenic Naturally Derived Lavender Calm Scent 10 fl oz
The Honest Company
$9.974.7★46,427 reviews
The Honest Company 2-in-1 Cleansing Shampoo Body Wash Gentle for Baby Naturally Derived Tear-free Hypoallergenic Lavender Calm 18 fl oz
The Honest Company
$15.264.7★46,427 reviews
The Honest Company Baby Shampoo Body Wash & Conditioner Duo 2-in-1 Cleansing Silicone-Free Naturally Derived Lavender Calm Scent 20 fl oz
The Honest Company
$19.304.7★18,559 reviews
Babo Botanicals Fragrance-Free 2-in-1 Baby Shampoo & Wash - Shea Butter Calendula & Aloe - EWG Verified Cruelty-Free Vegan - Pediatrician Tested - 16 Fl Oz
Babo Botanicals
$18.864.7★2,789 reviews
The Honest Company 2-in-1 Cleansing Shampoo Body Wash Gentle for Baby Naturally Derived Tear-free Hypoallergenic Citrus Vanilla Refresh 18 fl oz
The Honest Company
$15.064.7★46,427 reviews
The Honest Company 2-in-1 Cleansing Shampoo Body Wash Gentle for Baby Naturally Derived Tear-free Hypoallergenic Citrus Vanilla Refresh 10 fl oz
The Honest Company
$10.124.7★46,427 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Soft fragrance”
“Same quality as in store”
“Leaves hair soft”
“It cleans nicely”
“They wipe well”
“dont irritate”
“very moisturizing”
“Good price”
“free from the harsh chemicals”
“It lather's well and cleans effectively”
What buyers complain about
“Smell is faint”
“Caused a rash”
“hair was becoming dry”
“Very sensitive skin”
“Total waste of money”
“the stuff inside was leaking”
“Clean doesnt always equal effective”
“This burned my babys skin”
“These are too thin and rough”
“Can't use it”
Top return reasons
- Smell26%
- Leak-Proof25%
- Size-Overall7%
- Value For Money7%
- Advertised Vs Actual Product6%
- Motor Power4%
- Moist/Dry3%
- Ingredients-Overall2%
- Functionality-Overall2%
- Product Condition2%