nursery lamp
Worth a lookShows no brand lock-in (top 5 brands take 51% of clicks), but soft demand (-14.4% this quarter) keeps it on the watch list.
Brand share
Great51%top-5 brand share — no brand owns this niche
Avg price
Great$17.36avg listing price — sweet spot $15–$100
Price range
Great$6.95–$40.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.3%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$209K$209K/yr · 464K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,343.24avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
27 falling
Sellers
46
Top-5 brand share
51%
Open market
44%
- Kintion18%
- Lyridz12%
- GOODEA8%
- WYZE6%
- MediAcous6%
- Jaypurling6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kintion Portable Night Light Dimmable 8 Color Lighting 1800mAh Battery Rechargeable Small LED Lamp for Nursery Baby Kids and Adults(1pcs)
Kintion$10.584.5★2,232 rev
Lyridz Rechargeable Battery Night Light with Motion Sensor Portable Mini Warm White LED Stick-on Closet Light Adjustable Brightness for Bathroom Bedroom Kitchen Cabinet Stairs Hallway 2-Pack
Lyridz$16.174.5★4,585 rev
WYZE Rechargeable Night Lights with Dusk to Dawn & Motion Sensors Warm & Soft White Stair Lights for Bathroom Hallway Linkable Magnetic Mount 3 Pack
WYZE$23.544.4★2,655 rev
MediAcous Night Light for Kids Baby Egg Light for Nursery 7 Colors Changing & Stepless Dimming Soft Silicone Touch Night Lamp with 1 Hour Timer Rechargeable Nursery Night for Breastfeeding
MediAcous$22.864.6★4,047 rev
Jaypurling Portable Baby Night Light 3 Colors Egg Light for Nursery Mini Bedside Table Lamp for Adults Touch Control & Eye Caring & Rechargeable Dimmable LED Lamp for Nursing Boy Girl Toddler
Jaypurling$6.954.3★119 rev
Newest
by launch date
EZVALO Rechargeable Motion Sensor Night Lights 2 Pack Magnetic Stick-On LED Lights with 3 Color Temperatures Adjustable & Memory Cordless Night Light for Closet Bedroom Hallway Stairs Bathroom
EZVALO$15.7279 rev
GOODEA Rechargeable Motion Sensor Night Lights for Stairs Magnetic Stair Lights Indoor Warm Dimmable Night Light for Hallway Bathroom Bedroom Closet(4 Pack)
GOODEA$16.85190 rev
Rechargeable Battery Night Light with Motion Sensor Wireless Magnetic & Dimmable Stair Light Portable Mini 3000K Warm White Stick-on Indoor Night Light for Bathroom Hallway Toilet Bedroom Stair
GOODEA$9.59351 rev
Cravonel Portable Baby Night Light 3 Color Egg Lights for Nursery 2400mAh Small Rechargeable LED Lamp Dimmable Touch Nightlight for Newborn Kids Adults
Cravonel$9.82232 rev
JJ&RY Cool Lift Touch Lamps for Nightstand Cordless Warm Night Light for Baby Nursery/Sleep Aid Dimmable/2600K Amber/2000mAh Rechargeable Small Bedside Nightlight for Kids and Adults Bedroom
JJ&RY$14.78183 rev
Trending
90-day click momentumEZVALO Rechargeable Motion Sensor Night Lights 2 Pack Magnetic Stick-On LED Lights with 3 Color Temperatures Adjustable & Memory Cordless Night Light for Closet Bedroom Hallway Stairs Bathroom
EZVALO$15.724.4★
Rechargeable Battery Night Light with Motion Sensor Wireless Magnetic & Dimmable Stair Light Portable Mini 3000K Warm White Stick-on Indoor Night Light for Bathroom Hallway Toilet Bedroom Stair
GOODEA$9.594.5★
GOODEA Rechargeable Motion Sensor Night Lights for Stairs Magnetic Stair Lights Indoor Warm Dimmable Night Light for Hallway Bathroom Bedroom Closet(4 Pack)
GOODEA$16.854.8★
JJ&RY Cool Lift Touch Lamps for Nightstand Cordless Warm Night Light for Baby Nursery/Sleep Aid Dimmable/2600K Amber/2000mAh Rechargeable Small Bedside Nightlight for Kids and Adults Bedroom
JJ&RY$14.784.3★
Northern Lights Projector Rechargeable 16 Color Aurora Night Light Projector Mood Lighting with Dimmable & Remote Control for Bedroom Kids Teen Girl Gift Room Decor
Avkast$11.954.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.4% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Bright Light”
“Holds a charge”
“The build quality is excellent”
“Easy to remove”
“Easy to mount”
“Money well spent”
“Better than I expected”
“Battery lasts a long time”
“Great motion detection”
“Great night light”
What buyers complain about
“DOES NOT HOLD A CHARGE”
“Did not last”
“Bad battery life”
“Not very bright”
“a bit larger”
“Stopped working”
“I think it is a bit overpriced for the quality”
“Magnets suck”
“kind of pricey for a 50% return”
“Adhesive not strong enough”