nuby play mat
Worth a look56/100nuby play mat shows a fragmented shelf (top 5 take 26% of clicks), but a small market ($222K/yr) keeps it on the watch list.
Market/yr
$222K
Growth (1y)
+268.4%
Products
69
Brands
27
was 44 a year ago
Sellers
37
Price range
$20.68–$268.93
Returns
3.9%
Rating
4.6★
Worth a look
Scored 56/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 14 weeks — +268.4% year over year.Competition
- Blissful Diary28%
- Huloo Sleep11%
- Nuby8%
- omzer6%
- XVISHX6%
- Momcozy5%
- Other (21 brands)36%
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen. 27 brands and 37 sellers compete here.
Brands
27 falling
was 44 a year ago
Sellers
37
Top 5 brand share
59%
Product shelf
All 69 tracked products in this niche.
Blissful Diary Vegan Leather Baby Play Mat 50x50 Thicken Foam Cushioned & Waterproof Playpen Mat for Infants and Toddlers Stylish and Just Wipe-Clean Playmat for Baby Play on Floor Taupe
Blissful Diary
$40.234.7★922 reviews
Nuby Reversible Baby Floor Mat - Foldable and Lightweight Foam Infant Play Mat - 77 x 58 - Easy Storage and Travel - Car Tracks/Alphabet
Nuby
$48.494.5★2,508 reviews
XVISHX Baby Play Mat 50 x 50 Inch Play Mat Perfect for Use Baby Playpen Foldable Baby Foam Playmat for Floor Portable Waterproof Activity PlayMats for Babies Infants and Toddlers
XVISHX
$24.724.6★1,397 reviews
Blissful Diary Baby Play Mats for Floor 71x59 Inch Extra Thicker & Large Soft Cushioning Foam Playmats for Babies and Toddlers Foldable Washable Baby Crawling Mat for Playpen Earth Tones Design
Blissful Diary
$37.914.6★4,897 reviews
ILPEOD Baby Play Mat for Floor Nursery Rug Muscle Mat Area Rug Playroom Rug 50x50 Playpen Mat Elastic Foam 1.3 Thick Crawling Mat for Babies Toddlers Infants Kids Grey
ILPEOD
$37.234.8★1,047 reviews
Omzer Baby Play Mat for Floor - 1.3 Thick Foam 65x50 Inch Playpen Mats with Removable & Washable Cover for Tummy Time Soft Coral Fleece & Non-Slip Crawling Pad for Babies Toddlers Infants - Grey
omzer
$54.723.8★29 reviews
Blissful Diary Baby Play Mats for Floor 71x59 Inch Extra Thicker & Large Soft Cushioning Foam Playmats for Babies and Toddlers Foldable Washable Baby Crawling Mat for Playpen Boho Design
Blissful Diary
$37.654.6★4,897 reviews
Huloo Sleep Baby Play Mat for Floor 1.3 Thick Elasti-Foam 5050 Playpen Mat for Tummy Time Non-Toxic Certified Water Repellent Soft Coral Velvet for Toddler Infant Kids Non-Slip Backing Safe for Crawling(Dark Grey)
Huloo Sleep
$32.314.8★1,010 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Feels soft”
“Good quality mat”
“easy to clean up”
“The mat is thick”
“So comfortable”
“Very happy with the size”
“she loves playing in it with her toys”
“Good amount of cushion”
“Great value”
“Folds easily”
What buyers complain about
“Not as thick as I thought it be”
“Smaller than described”
“CHEMICAL SMELL”
“Needs more cushion”
“Horrible quality mat”
“Its not the most durable”
“False advertisement”
“Hard to clean”
“Waste of money”
“dose not wash well in the washer”
Top return reasons
- Size-Overall50%
- Thin6%
- Thickness5%
- Material Quality5%
- Advertised Vs Actual Product4%
- Cushion4%
- Quality-Overall4%
- Color3%
- Smell3%
- Value For Money2%