non toxic sippy cup
Worth a lookShows a sweet-spot price point ($22.78 avg), but a small market ($64K/yr) keeps it on the watch list.
Avg price
Great$22.78avg listing price — sweet spot $15–$100
Price range
Great$7.12–$49.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.7%return rate — above 6% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Good+23.9%90-day search growth — must beat 0% to launch
Review moat
Okay3,411.83avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$64K$64K/yr · 131K searches
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
40
Top-5 brand share
72%
Open market
25%
- GROSMIMI45%
- Nuby15%
- Jumble Dream5%
- Owala4%
- KIDSco.4%
- Munchkin3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 40 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GROSMIMI Stainless Steel Baby Straw Cup Insulated Spill-Proof Sippy Cup with Carry Strap & Flip-Top for Toddlers 12+ Months Bite-Resistant Silicone Straw BPA-Free Stage 2 10oz (Air Balloon)
GROSMIMI$45.114.4★115 rev
GROSMIMI Insulated 316 Stainless Steel Spill Proof Straw Cup Water bottle with Flip Top for Toddlers BPA Free (air balloon 6oz)
GROSMIMI$37.844.4★115 rev
GROSMIMI Insulated 316 Stainless Steel Spill Proof Straw Cup Water bottle with Flip Top for Toddlers BPA Free (peach flower 6oz)
GROSMIMI$38.014.4★115 rev
Jumble Dream Baby & Toddler Stainless Steel Sippy Cup Silicon Training Stainless Steel Kids Cups with Straw Babies Tumbler with Straw No Spill | Sippy Cups for Toddlers 1-3 Years Old (Sage Breeze)
Jumble Dream$13.174.2★319 rev
KIDSco. Silicone Sippy Cups (2 Pack) Soft Spout & Easy Grip Handles for Babies 6+ months Plastic Free Toxic Free Silicone Leak-Resistant Dishwasher Safe (Green and Sandy Shore)
KIDSco.$24.654.4★706 rev
Newest
by launch date
Nuby Thirsty Kids Flip-It Bolt Toddler Cup with Push-Button Locking Flip-Top and Silicone Spout - 12 oz - Easy-Grip and Spill-Resistant - 18+ Months - Mammoths
Nuby$8.00287 rev
Meolibour 4 Packs Wheat Straw Sippy Cups for Toddlers Kids Reusable Plastic Spill Proof Cups for Kids Baby Dishwasher/Microwave Safe - Unbreakable Hard Spout Sippy Cups for Toddlers
Meolibour$7.12214 rev
GROSMIMI Slow Flow Toddler Tumbler Water Bottle BPA Free 10 oz. (Stainless Steel Cherry)
GROSMIMI$49.4224 rev
Bakpoco Stainless Steel Straw Sippy Cup for Toddlers 1-3 Years Old Insulated Toddler Water Bottle Baby Training Tumbler with Handles 8oz Kids Straw Cups for Travel Daycare & At Home Blue
Bakpoco$18.07148 rev
GROSMIMI Stainless Steel Baby Straw Cup Insulated Spill-Proof Sippy Cup with Carry Strap & Flip-Top for Toddlers 12+ Months Bite-Resistant Silicone Straw BPA-Free Stage 2 10oz (Bear)
GROSMIMI$45.32115 rev
Trending
90-day click momentum
Upgrade Stainless Steel Baby Sippy Cups 7.4 Oz Spill Proof Toddler Straw Cups 3 Stages Training Cup for Toddlers 1-3 Year Kid Cups with Silicone Sheel and Straws 4 Colors (Pink+Green+Beige+Brown)
EsOfficce$31.694.1★
GROSMIMI Stainless Steel Baby Straw Cup Insulated Spill-Proof Sippy Cup with Carry Strap & Flip-Top for Toddlers 12+ Months Bite-Resistant Silicone Straw BPA-Free Stage 2 10oz (Air Balloon)
GROSMIMI$45.114.4★
Nuby Thirsty Kids Flip-It Bolt Toddler Cup with Push-Button Locking Flip-Top and Silicone Spout - 12 oz - Easy-Grip and Spill-Resistant - 18+ Months - Mammoths
Nuby$8.004.5★
Munchkin Cool Cat Sippy Cup with Straw for Toddlers Stainless Steel Straw Cup 8 Ounce Purple
Munchkin$15.584.4★
Nuby Thirsty Kids Flip-It Toddler Water Bottle with Easy Grip Band and Silicone Spout - 12 oz - Spill-Resistant - 18+ Months - Pink Flamingo
Nuby$11.654.6★
Demand & seasonality
Weekly Amazon search volume, last 62 weeks — +23.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Leak proof”
“Good quality cups”
“easy to wash”
“not break easily”
“the size is perfect”
“Easy to use”
“Worth it”
“The glass feels sturdy”
“The little cat design is super cute”
“I love the variety of colors”
What buyers complain about
“Not Leakproof”
“Not durable at all”
“Hard to clean”
“a bit pricey in my opinion”
“they are hard to work”
“Too small”
“Inconsistency in product quality”
“Bad straw design”
“after a while they began to smell”
“its just hard to get any water through it”