non aerosol sunscreen spray
Worth a lookShows demand growing +246.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+246.4%90-day search growth — must beat 0% to launch
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.17avg listing price — sweet spot $15–$100
Price range
Good$5.53–$37.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,197.44avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$31K$31K/yr · 14K searches
Competition
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
72
Top-5 brand share
92%
Open market
5%
- BabyGanics69%
- Babyganics9%
- JAN & JUL5%
- Sun Bum5%
- Hello Bello4%
- BLUE LIZARD3%
- Open — no brand owns it (3 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Babyganics SPF 50 Baby Sunscreen Spray | UVA UVB Protection | Octinoxate & Oxybenzone Free | Water Resistant Unscented 6 Fl Oz (Pack of 2)
BabyGanics$18.894.5★5,234 rev
Babyganics SPF 50 Kids Mineral Sunscreen Continuous Spray Totally Tropical | UVA UVB Protection | Octinoxate & Oxybenzone Free | Water Resistant 6 Ounce (Pack of 2)
BabyGanics$37.584.2★218 rev
Babyganics SPF 50 Mineral Sunscreen Lotion Sheer Blend UVA UVB Protection Octinoxate & Oxybenzone Free Water Resistant Fragrance Free 3 oz
BabyGanics$9.744.3★519 rev
Babyganics Sunscreen Spray 50 SPF 6oz Packaging May Vary
Babyganics$10.284.5★208 rev
JAN & JUL Floppy Sun-Hat for Toddler Girls Adjustable 50+ UPF (L: 2-5 Years Prairie Flowers)
JAN & JUL$21.834.8★5,373 rev
Newest
by launch dateBabyganics SPF 50 Mineral Sunscreen Lotion Sheer Blend UVA UVB Protection Octinoxate & Oxybenzone Free Water Resistant Fragrance Free 3 oz
BabyGanics$9.74519 rev
Babyganics SPF 50 Mineral Sunscreen Lotion Sheer Blend UVA UVB Protection Octinoxate & Oxybenzone Free Water Resistant Fragrance Free 8 oz
BabyGanics$19.86203 rev
JAN & JUL Floppy Sun-Hat for Toddler Girls Adjustable 50+ UPF (L: 2-5 Years Prairie Flowers)
JAN & JUL$21.835,373 rev
Hello Bello SPF 50 Kids Mineral Sunscreen Spray Hypoallergenic Broad Spectrum UVA and UVB Protection Reef Friendly and Water Resistant 5 oz
Hello Bello$10.14504 rev
Babyganics SPF 50 Kids Mineral Sunscreen Continuous Spray Totally Tropical | UVA UVB Protection | Octinoxate & Oxybenzone Free | Water Resistant 6 Ounce (Pack of 2)
BabyGanics$37.58218 rev
Trending
90-day click momentumJAN & JUL Floppy Sun-Hat for Toddler Girls Adjustable 50+ UPF (L: 2-5 Years Prairie Flowers)
JAN & JUL$21.834.8★
Baby Sun Hat 2-5 Years
MaxNova$14.964.8★
Thinksport Kids Sunscreen Spray SPF 50 All Sheer Mineral Sunscreen 6 Fl Oz Water Resistant Baby & Toddler Natural Zinc Oxide UVA/UVB Protection
THINK$17.724.0★
Blue Lizard Kids Mineral Sunscreen Spray SPF 50+ Brand Broad-Spectrum UVA/UVB Protection Water-Resistant Zinc Oxide Formula 5 fl oz
BLUE LIZARD$18.204.6★
Babyganics SPF 50 Travel Size Kids Sunscreen Stick UVA UVB Protection | Water & Sweat Resistant |1.6oz (Pack of 2)
BabyGanics$26.734.3★
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +246.4% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 38.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Great, smells good and easy to spread oil”
“easy application”
“Sun protected”
“Effective bug repellent”
“Easy to use”
“No eye irritation”
“Clean ingredients”
“Love the spray its self”
“Did the job”
What buyers complain about
“Hard to get off”
“Allergic reaction”
“Dont like the smell”
“Did not work”
“The bottle was half full of watery liquid”
“Bad white cast”
“I really don't know why this stuff is so expensive”
“I dont know if its the product or the insect that are starting to get immune from bug spray”
“leaked in box”
“its white and stains everywhere”