nipple shields for nursing newborn
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$33.08avg listing price — sweet spot $15–$100
Price range
Great$7.50–$59.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$221K$221K/yr · 136K searches
Returns
Okay4.8%return rate — above 6% kills the launch gate
Review moat
Bad8,045.6avg incumbent reviews — the moat a new listing must climb
Growth
Bad-36.8%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
19
Top-5 brand share
100%
Open market
0%
- Munchkin59%
- Momcozy24%
- Silverette15%
- Medela3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Munchkin Flow 20mm Nipple Shield for Breastfeeding Newborns Silicone Nursing Nipple Shield with Visible Milk Flow Channel Latch Support Storage Sterilizer Case and Cleaning Syringe
Munchkin$29.074.0★323 rev
Munchkin Flow 16mm Nipple Shield for Breastfeeding Newborns Silicone Latch Monitor with Visible Milk Flow Channel Nursing Support for Sore Nipples
Munchkin$27.993.8★72 rev
Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size
Momcozy$41.194.3★691 rev
Silverette The Original Silver Nursing Cups Nipple Covers for Breastfeeding Essentials model number: 7300 Pure 925 Silver Nipple Shields for Breastfeeding Lightweight Nursing Cups Regular Size
Silverette$59.644.5★7,197 rev
Medela Contact Nipple Shields Medium 20mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples
Medela$7.504.4★31,945 rev
Newest
by launch dateMunchkin Flow 16mm Nipple Shield for Breastfeeding Newborns Silicone Latch Monitor with Visible Milk Flow Channel Nursing Support for Sore Nipples
Munchkin$27.9972 rev
Munchkin Flow 20mm Nipple Shield for Breastfeeding Newborns Silicone Nursing Nipple Shield with Visible Milk Flow Channel Latch Support Storage Sterilizer Case and Cleaning Syringe
Munchkin$29.07323 rev
Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size
Momcozy$41.19691 rev
Medela Contact Nipple Shields Medium 20mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples
Medela$7.5031,945 rev
Silverette The Original Silver Nursing Cups Nipple Covers for Breastfeeding Essentials model number: 7300 Pure 925 Silver Nipple Shields for Breastfeeding Lightweight Nursing Cups Regular Size
Silverette$59.647,197 rev
Trending
90-day click momentumMomcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size
Momcozy$41.194.3★
Silverette The Original Silver Nursing Cups Nipple Covers for Breastfeeding Essentials model number: 7300 Pure 925 Silver Nipple Shields for Breastfeeding Lightweight Nursing Cups Regular Size
Silverette$59.644.5★
Medela Contact Nipple Shields Medium 20mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples
Medela$7.504.4★
Munchkin Flow 16mm Nipple Shield for Breastfeeding Newborns Silicone Latch Monitor with Visible Milk Flow Channel Nursing Support for Sore Nipples
Munchkin$27.993.8★
Munchkin Flow 20mm Nipple Shield for Breastfeeding Newborns Silicone Nursing Nipple Shield with Visible Milk Flow Channel Latch Support Storage Sterilizer Case and Cleaning Syringe
Munchkin$29.074.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -36.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Lifesaver for breastfeeding”
“Value for money”
“Its well made”
“Easy to clean”
“comfortable”
“fits perfectly”
“Its easy to use”
“Very interesting design, works well”
“Exactly as described”
“they are pretty durable”
What buyers complain about
“A little on the expensive side”
“Recommended Size Was Too Large”
“Difficult to clean”
“Not very comfortable”
“when I was drying them after a clean they bent easily”
“Didn't work”
“Waste of $ I had to return this product, I wasnt sure if my baby was getting enough milk from my breast and this product made it so much harder for her to latch and suck”
“It was also thicker”
“Had issues with stickiness”
“wont latch without it”