nipple shield 20 mm
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$20.70avg listing price — sweet spot $15–$100
Price range
Great$7.50–$59.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Returns
Good2.2%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$302K$302K/yr · 188K searches
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Review moat
Bad21,802.25avg incumbent reviews — the moat a new listing must climb
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
18
Top-5 brand share
100%
Open market
0%
- Medela63%
- Momcozy22%
- Silverette12%
- Nippies3%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Medela Contact Nipple Shields Medium 20mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples
Medela$7.504.4★31,945 rev
Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size
Momcozy$41.194.3★691 rev
Silverette The Original Silver Nursing Cups Nipple Covers for Breastfeeding Essentials model number: 7300 Pure 925 Silver Nipple Shields for Breastfeeding Lightweight Nursing Cups Regular Size
Silverette$59.644.5★7,197 rev
Medela Contact Nipple Shields Small 16mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples
Medela$9.294.4★31,945 rev
Medela Contact Nipple Shields Large 24mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples
Medela$8.014.4★31,945 rev
Newest
by launch dateMomcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size
Momcozy$41.19691 rev
Medela Contact Nipple Shields Small 16mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples
Medela$9.2931,945 rev
Medela Contact Nipple Shields Large 24mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples
Medela$8.0131,945 rev
Medela Contact Nipple Shields Medium 20mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples
Medela$7.5031,945 rev
Silverette The Original Silver Nursing Cups Nipple Covers for Breastfeeding Essentials model number: 7300 Pure 925 Silver Nipple Shields for Breastfeeding Lightweight Nursing Cups Regular Size
Silverette$59.647,197 rev
Trending
90-day click momentum
Nippies Nipple Covers for Women with Travel Case Reusable Nipple Pasties with Skin-Safe Adhesive Invisible Braless Solution under Clothing - Original Circle Covers Crme Size 1 (Fits A-C Cups)
Nippies$24.014.4★
Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size
Momcozy$41.194.3★
Silverette The Original Silver Nursing Cups Nipple Covers for Breastfeeding Essentials model number: 7300 Pure 925 Silver Nipple Shields for Breastfeeding Lightweight Nursing Cups Regular Size
Silverette$59.644.5★
Medela Contact Nipple Shields Medium 20mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples
Medela$7.504.4★
Medela Contact Nipple Shields Small 16mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples
Medela$9.294.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.Peak months: Jan, Feb, May · busiest ÷ quietest = 3.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Helped with breastfeeding”
“Super comfortable”
“Excellent product”
“Worth the buy”
“fit perfectly”
“they are pretty durable”
“Easy to clean”
“Stick”
“Easy to use”
“Exactly as described”
What buyers complain about
“Had issues with stickiness”
“Waste of money”
“Furthermore, they sometimes are less durable than other times”
“Not good for bigger breasts”
“you DO sweat”
“awkward with small breasts”
“But, none of them is as great as people say they are”
“It was also thicker”
“they just did not work for me”
“Not very easy to use”