nipple shield 17mm
Skip itSoft demand (-24.6% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$7.15–$41.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.32avg listing price — sweet spot $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Returns
Okay5.5%return rate — above 6% kills the launch gate
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad4,225.13avg incumbent reviews — the moat a new listing must climb
Market size
Bad$90K$90K/yr · 56K searches
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
14
Top-5 brand share
88%
Open market
7%
- Momcozy36%
- Medela32%
- Lansinoh9%
- haakaa6%
- Jordcaslee5%
- MAM5%
- Open — no brand owns it (3 brands, 7%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Medela Contact Nipple Shields Small 16mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples
Medela$9.294.4★31,945 rev
Momcozy Silicone Nipple Shields for Breastfeeding Flower Shape Petal Design Ultra Thin & Soft for Flat or Inverted Nipples Flexible Nursing Shield BPA/BPS Free (1 Pair 17mm)
Momcozy$9.754.2★882 rev
Momcozy Nipple Shield Floral Contact Nipple Shield for Breastfeeding Moms with Flat or Inverted Nipples Made Without BPA/BPS (1 Pair 20mm)
Momcozy$9.804.2★882 rev
Lansinoh Contact Nipple Shields for Nursing Mothers Ultra-Thin Soft & Flexible Silicone Shields for Sensitive Nipples and Latch-On Support (0.63 inch or 16mm) with Case 2
Lansinoh$8.144.4★13,037 rev
Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size
Momcozy$41.194.3★691 rev
Newest
by launch date
Munchkin Flow 16mm Nipple Shield for Breastfeeding Newborns Silicone Latch Monitor with Visible Milk Flow Channel Nursing Support for Sore Nipples
Munchkin$27.9972 rev
Nipple Shields for Breastfeeding Newborn Contact Nipple Guards for Breast Feeding with Flat Inverted Nipples or Difficulty Sucking Food-Grade Silicone Ultra-Thin & Super Soft 1 Pair 17mm
Jordcaslee$8.88206 rev
Nipple Shields for Breastfeeding Newborn Contact Nipple Guards for Breast Feeding with Flat Inverted Nipples or Difficulty Sucking Food-Grade Silicone Ultra-Thin & Super Soft 1 Pair 20mm
Jordcaslee$8.84206 rev
Gajoin Breastfeeding Nipple Shields for Nursing Newborn Baby Nippleshield Breast Feeding 2 Count with Sterilizing Storage Case Clear (Size 13-16MM)
Gajoin$8.0131 rev
Momcozy Ultra-Thin Nipple Shields 100% Food-Grade Silicone for Breastfeeding Moms BPA/BPS-Free Super-Soft & Portable Carry Case Included 17mm
Momcozy$9.931,510 rev
Trending
90-day click momentumGajoin Breastfeeding Nipple Shields for Nursing Newborn Baby Nippleshield Breast Feeding 2 Count with Sterilizing Storage Case Clear (Size 13-16MM)
Gajoin$8.014.4★
Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size
Momcozy$41.194.3★
Munchkin Flow 16mm Nipple Shield for Breastfeeding Newborns Silicone Latch Monitor with Visible Milk Flow Channel Nursing Support for Sore Nipples
Munchkin$27.993.8★
Medela Contact Nipple Shields Small 16mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples
Medela$9.294.4★
Momcozy Nipple Shield Floral Contact Nipple Shield for Breastfeeding Moms with Flat or Inverted Nipples Made Without BPA/BPS (1 Pair 20mm)
Momcozy$9.804.2★
Demand
Weekly Amazon search volume, last 25 weeks — -24.6% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“The sizing was accurate”
“A must for breastfeeding”
“Best on market”
“comfortable”
“Easy to clean”
“Soft and easy to use while latching”
“WORTH THE MONEY”
“Clear View & Comfort for Easier Feeding”
“Works as it should”
What buyers complain about
“Too small”
“The adhesion isnt so great either or it could be my skin”
“Couldnt get them to function properly”
“Expensive”
“No use”
“Not comfortable”
“Its much more thicker material”
“the quality control on this item is unacceptable”
“Cone shape no good”
“Kind of a hassle when breastfeeding is now”