newborn swaddle set girl
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$19.71avg listing price — sweet spot $15–$100
Price range
Great$8.50–$46.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Returns
Good2.6%return rate — above 6% kills the launch gate
Review moat
Okay2,520.73avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$83K$83K/yr · 216K searches
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
36 falling
Sellers
48
Top-5 brand share
55%
Open market
40%
- GLLQUEN BABY15%
- Konssy15%
- CIVARUA KIDS9%
- lulumoon9%
- LYRICHOM BABY7%
- KeaBabies6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 74 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
lulumoon Muslin Swaddle Blankets for Newborn - Soft Receiving Blankets - Floral Print Nursery Gift for Baby Girls(Pink Flower)
lulumoon$19.234.7★1,193 rev
CIVARUA KIDS Muslin Swaddle Blankets for Newborn 4 Pack Cotton Baby Blanket Large 31.5 x 43.3 inch Breathable Soft Receiving Blanket Essentials Swaddle Wrap Burping Clothes Vintage Flowers
CIVARUA KIDS$22.784.7★268 rev
CIVARUA KIDS Muslin Swaddle Blankets for Newborn 4 Pack Cotton Baby Blankets for Girls Large 31.5 x 43.3 Breathable Soft Receiving Blanket Essentials Swaddle Wrap Burping Clothes Flowers
CIVARUA KIDS$22.924.7★268 rev
Konssy Muslin Swaddle Blankets for Girls Boys 2 Pack 100% Cotton Receiving Baby Blanket Large 47 x 47 inches Soft Breathable Swaddling Wrap for Unisex Newborn (Pink Floral)
Konssy$19.574.9★822 rev
GLLQUEN BABY Receiving Blanket Boy Cotton Muslin Swaddle Blankets Girl Newborn Squares Breathable & Soft Thin Baby Blankets Cloths Double Absorbent Infant Swaddling Wrap - 6 Pack (Rosebud)
GLLQUEN BABY$18.654.4★3,933 rev
Newest
by launch date
EXQ Home Muslin Swaddle Blankets for Baby 3 Pack Cotton Breathable Soft Receiving Blankets for Newborn Boys and Girls Baby Essentials & Gift 38x40 inches(Pink Blossoms)
EXQ Home$17.6318 rev
lulumoon Muslin Ruffle Baby Blanket - Soft Breathable 100% Cotton Newborn Wrap for Stroller Travel & Car Seat - Ideal for Photography & Nursery Decoration 40x36(Pink Heart)
lulumoon$21.1856 rev
GLLQUEN BABY Muslin Swaddle Blankets Breathable Receiving Blankets (35 x 40) 2-Pack Soft Baby Blankets for Girls and Boys Newborn Essentials Muslin Burp Cloths Swaddle Wrap Baby Gift(Floral Dream)
GLLQUEN BABY$9.45979 rev
Momcozy Swaddles for Newborns Quiet Fastener Swaddle Suitable for Infant 0-3 Months New-Parent-Friendly Sleep Sack Reduce Startle Reflex Newborn Boys Girls Registry Essentials 2-Pack Bloom
Momcozy$36.97647 rev
Comfy Cubs Muslin Swaddle Blankets Pack of 3 42 x 42 Inch Soft 100% Cotton Baby Blanket Set Large Wraps for Newborns - Self-Soothing Swaddles for Newborns - Blush Bold Blush Dusty Rose
Comfy Cubs$18.11178 rev
Trending
90-day click momentum
KeaBabies 3-Pack Organic Swaddles for Newborns Girls Boys with Hats -Soft Cotton Baby Sleep Sacks 0-3 Months Breathable Baby Hats and Swaddles 0-3 Months Newborn Essentials Must Haves(Butterflies)
KeaBabies$26.874.6★
Konssy Baby Girl Newborn Receiving Blanket with Matching Headband and Beanie Set Baby Swaddle Nursery Swaddle Wrap
Konssy$13.884.8★
GLLQUEN BABY Muslin Swaddle Blankets Breathable Receiving Blankets (35 x 40) 2-Pack Soft Baby Blankets for Girls and Boys Newborn Essentials Muslin Burp Cloths Swaddle Wrap Baby Gift(Floral Dream)
GLLQUEN BABY$9.454.7★
ANYEDDE 2-Pack Newborn Swaddle Sleep Bag- Arms Up Swaddle 0-3 Months Baby Swaddles for Newborn Cuff Removable Design Pink Bunny Breathable Sleep with 2-Way Zipper
ANYEDDE$28.514.7★
EXQ Home Muslin Swaddle Blankets for Baby 3 Pack Cotton Breathable Soft Receiving Blankets for Newborn Boys and Girls Baby Essentials & Gift 38x40 inches(Pink Blossoms)
EXQ Home$17.635.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Material is soft”
“Great quality and functional”
“The color is so cute”
“Size is great”
“They're lightweight and breathable”
“gave as a gift”
“Definitely worth the price”
“Just what I was looking for”
“Its very convenient”
“They wash well”
What buyers complain about
“These are too loose”
“The material was so thin”
“very poor quality and looks cheap”
“Not worth the price”
“cheap material”
“the Velcro completely stopped working”
“Horrible chemical smell”
“Super thin”
“it just wasnt working”
“And after first wash, these are completely gone”