muslin cloth
Skip itSoft demand (-6.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 6% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Avg price
Good$14.65avg listing price — sweet spot $15–$100
Price range
Good$4.91–$37.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$104K$104K/yr · 239K searches
Review moat
Bad4,902.32avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
38
Top-5 brand share
51%
Open market
43%
- Pro Goleem22%
- Olicity9%
- COTTON FARM FROM MEDITERRANEAN7%
- Cuddle Campus6%
- LYRICHOM BABY6%
- GLLQUEN BABY6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pro Goleem 3-Pack Muslin Baby Mittens for Newborn 100% Cotton No Scratch Soft Breathable Gloves with Elastic Strap for Baby Boy and Girls 0-6 months Brown Beige Grey
Pro Goleem$8.014.6★1,054 rev
Organic Cheese Cloths GOTS Certified Grade 100 36x36Inch Reusable Cheese Cloth with Closed Edges Fabric Fine Mesh Cloth Unbleached Cotton Muslin Cheesecloth for Straining Cooking Crafts - 9 Sq.Ft
Olicity$4.914.6★13,623 rev
Cotton Farm Grade 100 XL Cheese Cloth for Straining & Cooking; 36x36 Inch; 100% Unbleached Cotton Cheesecloth; Reusable with Finished Edges Butter Muslin
COTTON FARM FROM MEDITERRANEAN$5.944.6★14,763 rev
Cuddle Campus Baby Washcloths 6 Packs Muslin Washcloths Baby Cotton Burp Cloths Extra Absorbent and Soft Wash Clothes for Newborns 12x12 Inches
Cuddle Campus$6.794.6★691 rev
Comfy Cubs Muslin Burp Cloths 20 x 10 Pack of 10 - Large 6-Layer Ultra Absorbent 100% Cotton for Baby Drool and Messes - Soft Safe & Gentle Baby Burp Cloths for Boys & Girls - Multi
Comfy Cubs$19.654.8★40,598 rev
Newest
by launch date
CIVARUA KIDS Muslin Swaddle Blankets for Newborn 4 Pack Cotton Baby Blankets for Girls Large 31.5 x 43.3 Breathable Soft Receiving Blanket Essentials Swaddle Wrap Burping Clothes Flowers
CIVARUA KIDS$22.92268 rev
CIVARUA KIDS Muslin Swaddle Blankets for Newborn 4 Pack Cotton Baby Blankets for Boys Large 31.5 x 43.3 Breathable Soft Receiving Blanket Essentials Swaddle Wrap Burping Clothes Blue Whale
CIVARUA KIDS$22.45268 rev
SWEET DOLPHIN 12 Pack Muslin Burp Cloths Large 100% Cotton Burping Clothes for Baby Drool - Absorbent and Soft Boys & Girls Milk Spit Up Rags for Newborn Essentials Registry - Dewy Petal
SWEET DOLPHIN$13.444,545 rev
Momcozy Muslin Swaddle Blankets 4-Pack Breathable and Skin-Friendly Receiving Blankets for Boys Best Wishes Swaddle Blanket Shower Gifts & Baby Registry Essentials Large 47x47 Bravery
Momcozy$32.308,106 rev
MIGIOL Baby Burp Cloths 100% Cotton Newborn Muslin Burp Cloths 10x20 inches Baby Essentials Pink & Coffee 5-Pack
MIGIOL$9.122,402 rev
Trending
90-day click momentum
KeaBabies 3-Pack Organic Swaddles for Newborns Girls Boys with Hats - Soft Cotton Baby Sleep Sacks 0-3 Months Breathable Baby Hats and Swaddles 0-3 Months Newborn Essentials Must Haves (Nordic)
KeaBabies$26.494.6★
CIVARUA KIDS Muslin Swaddle Blankets for Newborn 4 Pack Cotton Baby Blankets for Girls Large 31.5 x 43.3 Breathable Soft Receiving Blanket Essentials Swaddle Wrap Burping Clothes Flowers
CIVARUA KIDS$22.924.7★
SWEET DOLPHIN 12 Pack Muslin Burp Cloths Large 100% Cotton Burping Clothes for Baby Drool - Absorbent and Soft Boys & Girls Milk Spit Up Rags for Newborn Essentials Registry - Dewy Petal
SWEET DOLPHIN$13.444.8★
CIVARUA KIDS Muslin Swaddle Blankets for Newborn 4 Pack Cotton Baby Blankets for Boys Large 31.5 x 43.3 Breathable Soft Receiving Blanket Essentials Swaddle Wrap Burping Clothes Blue Whale
CIVARUA KIDS$22.454.7★
Pro Goleem 3-Pack Muslin Baby Mittens for Newborn 100% Cotton No Scratch Soft Breathable Gloves with Elastic Strap for Baby Boy and Girls 0-6 months Brown Beige Grey
Pro Goleem$8.014.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product, arrived quickly, fulfills what it promises and the quality is very good”
“Soft and Absorbent”
“Good fit”
“They are absorbent”
“As described”
“Great value”
“true to color”
“Very handy”
“These have held up well in the wash after 8 months of constant use”
“Fine material,”
What buyers complain about
“Theyre not as thick as I thought theyd be”
“Much larger than it seems”
“Extremely low quality”
“False advertisement”
“Poor material”
“not soft at all”
“They shrink a little the first time they're washed”
“Falls Apart Too Easily”
“Not absorbent”
“Bad smell”