mushroom night light
Skip itA small market ($68K/yr) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 6% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.69–$22.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.32avg listing price — sweet spot $15–$100
Review moat
Okay2,516.48avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Market size
Bad$68K$68K/yr · 162K searches
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
20
Top-5 brand share
76%
Open market
15%
- AUSAYE34%
- Rienar13%
- UTLK10%
- APAKI9%
- Honoson9%
- Kazgroth9%
- Open — no brand owns it (11 brands, 15%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rienar Sensor Led Night Light Color Changing Plug-in LED Mushroom Dream Bed Lamp
Rienar$6.214.4★18,573 rev
AUSAYE Sensor LED Night Light Plug in Wall Lamp Energy Saving NightLight Cute Mushroom Night Lights for Adults Kids Bedroom Bathroom Toilet Stairs Kitchen Hallway Corridor Warm White
AUSAYE$8.944.3★5,925 rev
UTLK [3 Pack Plug-in LED Mushroom Night Light Lamp with Dusk to Dawn Sensor Plug in Bed Cute Nightlight lamp Wall Baby Lights for Kids Children (7-Color)
UTLK$16.704.5★1,253 rev
Honoson 4 Pieces Mushroom Night Light LED Night Light Plug in Lamp 7 Color Magic Mini Pretty Mushroom Shaped Lamp Adults(7-Color Light with White Cover)
Honoson$9.944.5★1,604 rev
AUSAYE 2Pack Mushroom Night Light Plug in Lamp Led Lights for Adults Kids Baby Children NightLight Wall Decor Lamp Bedroom Bathroom Toilet Stairs Kitchen Hallway
AUSAYE$14.554.4★3,440 rev
Newest
by launch date
Mushroom Night Light for Kids Cute Ghost Mushroom Lamp Silicone Baby Nursery Night Lamp Dimmable Squishy Touch Bedside Lamps Adorable Rechargeable Animal Lamps Gifts Kawaii Room Decor Girls Boys
VoMii$10.81339 rev
APAKI LED Mushroom Night Light Plug in Lamp Light Sensor Night Lights Plug into Wall Dusk to Dawn Sensor Night Light for Adults Kids Room Bedroom Bathroom Hallway Kitchen (1 Color Changing)
APAKI$7.1114 rev
APAKI LED Mushroom Night Light Plug in Lamp Light Sensor Night Lights Plug into Wall Dusk to Dawn Sensor Night Light for Adults Kids Room Bedroom Bathroom Hallway Kitchen (1 Warm White)
APAKI$6.9214 rev
APAKI LED Mushroom Night Light Plug in Night Lights with 3 Color Model Kids Room Decor Christmas Birthday Gift Nightlight (3 Led Colors-Natural Soft White/Warm White)
APAKI$13.054 rev
AuroraNiteBeam Kids Night Light Mushroom Bunny Silicone Nursery Lamp Tap Control 3-Level Dimmable 30/60Min Timer 1200mAh Rechargeable Cordless LED Bedside Sleep Light for Toddler Baby Bedroom
AuroraNiteBeam$22.9111 rev
Trending
90-day click momentumMushroom Night Light for Kids Cute Ghost Mushroom Lamp Silicone Baby Nursery Night Lamp Dimmable Squishy Touch Bedside Lamps Adorable Rechargeable Animal Lamps Gifts Kawaii Room Decor Girls Boys
VoMii$10.814.7★
APAKI LED Mushroom Night Light Plug in Lamp Light Sensor Night Lights Plug into Wall Dusk to Dawn Sensor Night Light for Adults Kids Room Bedroom Bathroom Hallway Kitchen (1 Warm White)
APAKI$6.924.6★
APAKI LED Mushroom Night Light Plug in Lamp Light Sensor Night Lights Plug into Wall Dusk to Dawn Sensor Night Light for Adults Kids Room Bedroom Bathroom Hallway Kitchen (1 Color Changing)
APAKI$7.114.6★
APAKI LED Mushroom Night Light Plug in Night Lights with 3 Color Model Kids Room Decor Christmas Birthday Gift Nightlight (3 Led Colors-Natural Soft White/Warm White)
APAKI$13.054.7★
Night Lights Plug into Wall - Sensor LED Mushroom Light Cute Energy Saving Mushroom Lamp for Adults Kids Living Room Bedroom Kitchen Bathroom Toilet Stairs Hallway Corridor Gift Ideal Warm White
ZEZHOU$6.684.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect brightness”
“The colors are so pretty”
“Cute way to see at night”
“The build quality feels solid”
“It is highly durable”
“would go with a wide variety of decor”
“As advertised”
“It's worth the money”
“Just the right size”
“Easy to use too”
What buyers complain about
“Bigger thsn”
“A little too dim”
“Poor quality”
“it won't light that up either, plug it in or not, it does not do anything”
“I just thought it would be color changing”
“Picture was deceiving”
“The charging port was bent”
“Cheap material”
“it broke the first time my friend plugged it in”
“Cheap”