minion blanket
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$24.85avg listing price — sweet spot $15–$100
Price range
Great$12.40–$47.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 6% kills the launch gate
Growth
Good+44.0%90-day search growth — must beat 0% to launch
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,372.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$29K$29K/yr · 68K searches
Competition
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
16
Top-5 brand share
88%
Open market
8%
- INTIMO36%
- Franco26%
- NoJo15%
- Minions5%
- Royal Boys5%
- Surreal Entertainment4%
- Open — no brand owns it (3 brands, 8%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Illumination Lazy Minions Club Gray Blue Yellow and White Super Soft Toddler Blanket
NoJo$17.094.9★58 rev
Despicable Me 4 Minions Kids Bedding Super Soft Silk Touch Throw 40 in x 50 in (Officially Licensed Product) By Franco
Franco$14.354.8★9,604 rev
Franco Kids Bedding Super Soft Plush Throw Blanket 46 in x 60 in Minions The Rise Of Gru
Franco$16.044.8★9,604 rev
Minions Bob Wearable Blanket Kids Hooded Sweatshirt Loungewear (6/7)
INTIMO$27.074.0★5 rev
Minions Bob Wearable Blanket Kids Hooded Sweatshirt Loungewear (4/5)
INTIMO$30.274.0★5 rev
Newest
by launch date
Minions Throw Blanket Set - Bundle with Despicable Me Soft Blanket Plus Stickers More for Kids Adults Children | Cozy Despicable Me Minions Blanket 50 x 60
Minions$18.240 rev
Minions Fleece Blanket Set - Bundle with Despicable Me Cozy Soft Blanket Plus Stickers More for Kids Adults Children | Minions Throw Blanket 50 x 60
Minions$16.980 rev
INTIMO Minions Costume Adult Fleece Oversized Blanket Hoodie Pajama Loungewear (2X/3X)
INTIMO$36.7114 rev
INTIMO Minions Costume Adult Fleece Oversized Blanket Hoodie Pajama Loungewear (XXS/XS)
INTIMO$36.9014 rev
INTIMO Minions Costume Adult Fleece Oversized Blanket Hoodie Pajama Loungewear (S/M)
INTIMO$41.7414 rev
Trending
90-day click momentumMinions Throw Blanket Set - Bundle with Despicable Me Soft Blanket Plus Stickers More for Kids Adults Children | Cozy Despicable Me Minions Blanket 50 x 60
Minions$18.240.0★
Minions Bob Wearable Blanket Kids Hooded Sweatshirt Loungewear (6/7)
INTIMO$27.074.0★
Minions Bob Wearable Blanket Kids Hooded Sweatshirt Loungewear (4/5)
INTIMO$30.274.0★
INTIMO Despicable Me Mens Minions 1 In A Minion Raglan Sleep Pajama Set (Small)
INTIMO$40.184.6★
INTIMO Minions Costume Adult Fleece Oversized Blanket Hoodie Pajama Loungewear (XXS/XS)
INTIMO$36.904.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +44.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“And the quality of the hoodie is perfect”
“Great size for them”
“warm”
“comfy”
“Soft, warm, and kid-approved: The polyester fleece is comfortable enough that my son actively prefers using it over other blankets”
“Just as described”
“Great value for the price”
“design is exactly how its supposed to look”
“Love the color”
“The fleece material feels great”
What buyers complain about
“It's very long without a lot of room on the inside - I think it is meant to be snug”
“Poor quality”
“Item showed up with a rip”
“Material Is Thin”
“it has started to leak”
“the shoulder straps are a little off my shoulders”
“Material Is Thin”
“It's very long without a lot of room on the inside - I think it is meant to be snug”
“it had a few lint balls on the trim”