melts
Worth a lookShows searches that convert (22.7% search→purchase), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Conversion
Incredible22.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$16.18avg listing price — sweet spot $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.03–$33.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,634.07avg incumbent reviews — the moat a new listing must climb
Market size
Okay$204K$204K/yr · 55K searches
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
595
Top-5 brand share
98%
Open market
1%
- Once Upon a Farm42%
- Amara40%
- Happy Baby7%
- Happy Family5%
- Beech-Nut3%
- Gerber1%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amara Organic Mixed Red Berries Yogurt Snack Smoothie Melts 1 OZ
Amara$5.784.9★118 rev
Once Upon a Farm Organic Coconut Melts Strawberry Banana 1oz
Once Upon a Farm$4.664.7★229 rev
Amara Smoothie Melts - Mixed Red Berries - Baby Snacks Made With Fruits and Vegetables - Healthy Toddler Snacks For Your Kids Lunch Box - Organic Plant Based Yogurt Melts - 6 Resealable Bags
Amara$29.894.7★635 rev
Once Upon a Farm Organic Smoothie Melts Tropical Greens 1oz
Once Upon a Farm$5.034.5★37 rev
Once Upon A Farm Organic Berry Burst Whole Milk Yogurt Melts 1 Oz
Once Upon a Farm$5.014.6★56 rev
Newest
by launch date
Amara Breakfast Oat Melts - Organic Toddler Snack - Single Serve Fiber-Packed Oat Bites with Real Fruit No Added Sugar Quick Dissolving Strawberry - 12 Pack
Amara$33.9863 rev
Once Upon A Farm Organic Smoothie Melts with Milk from Pasture Grazed Cows Blueberry Burst Non GMO Kosher 1 Ounces (Pack of 8)
Once Upon a Farm$28.5484 rev
Once Upon A Farm Organic Smoothie Melts with Milk from Pasture Grazed Cows Tropical Greens Non GMO Kosher 1 Ounces (Pack of 8)
Once Upon a Farm$28.6650 rev
Once Upon a Farm Organic Smoothie Melts Tropical Greens 1oz
Once Upon a Farm$5.0337 rev
Once Upon A Farm Organic Berry Burst Whole Milk Yogurt Melts 1 Oz
Once Upon a Farm$5.0156 rev
Trending
90-day click momentum
Amara Smoothie Melts - Best Sellers Variety Pack - Baby Snacks Made With Fruits and Vegetables - Healthy Toddler Snacks For Your Kids Lunch Box - Organic Plant Based Yogurt Melts - 6 Packs
Amara$27.834.7★
Amara Smoothie Melts - Mango Carrot - Organic Baby Snacks w/ Fruits & Veggies - Plant Based Yogurt Melts - Healthy Toddler Snack - Activity Book Included - Enjoy From 10+ Mos - 6 Resealable Bags
Amara$27.144.8★
Happy Baby Organics Yogis Freeze-Dried Yogurt & Fruit Snacks Variety Pack 1 Ounce (Pack of 6)
Happy Baby$21.694.7★
Amara Breakfast Oat Melts - Organic Toddler Snack - Single Serve Fiber-Packed Oat Bites with Real Fruit No Added Sugar Quick Dissolving Strawberry - 12 Pack
Amara$33.984.7★
Once Upon A Farm Organic Berry Burst Whole Milk Yogurt Melts 1 Oz
Once Upon a Farm$5.014.6★
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — +3.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome snack”
“Easy help for dry mouth”
“Flavor was good”
“Clean Ingredients”
“Healthy snack”
“Great dentist visits”
“Best product in the market”
“they have great nutritional value”
“Easy to use”
“Good price”
What buyers complain about
“Overpriced”
“Not tasty”
“left my mouth more dry”
“I didnt like the fruit flavor”
“Doesnt stick in mouth”
“Did not think this would be effective”
“it seems to only work when your mouth can produce at least a little saliva”
“Looks bigger then what's inside”
“Grate”
“It contains more sugar than I expected for a baby snack”