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medela flange 17mm

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Prices mostly outside the sweet spot ($8.02–$15.53) — this niche doesn't clear our bar today.

Market size 10Growth 21Conversion 96Competition 10Returns 30Price range 7Avg price 57Brand share 14Review moat 44Quality gap 53

Conversion

Incredible13.7%

search→purchase rate — share of searches ending in a sale

Avg price

Good$12.83

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,067.3

avg incumbent reviews — the moat a new listing must climb

Returns

Okay5.4%

return rate — above 6% kills the launch gate

Growth

Bad-7.3%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

Market size

Bad$42K

$42K/yr · 24K searches

Competition

Bad88%

top-5 click share — a locked-up shelf

Price range

Bad$8.02–$15.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

9

Top-5 brand share

94%

Open market

4%

  • PUMPMOM-US44%
  • NENESUPPLY35%
  • Maymom6%
  • MOOMentaneous5%
  • Suniceme5%
  • Zafflerva2%
  • Open — no brand owns it (2 brands, 4%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$8K30%$12K40%$17K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.
500300Prime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall32%

“Sizing is true to whats listed”

Comfort-Overall13%

“comfortable”

Quality-Overall12%

“Overall, theyre well made”

Value For Money11%

“For $9.99, you get two flanges, which feels like a solid value”

Advertised Vs Actual Product4%

“Do the job”

Compatibility-Overall4%

“Maymom flange fits perfect with their flange adapter for spectra s2”

Leak-Proof4%

“it also seems to help catch small drips so milk doesnt spill off the flange tip as easily”

Durability3%

“Durable, soft and easy to use because they are round not an oblong oval”

Soft Feel2%

“The outer silicone ring is flexible and soft, so it hugs comfortably against my skin without digging in”

Grip2%

“I like the feel of these, they are a softer material, they have good grip and can be cleaned in the electric sterile and dryer”

What buyers complain about

Product Condition25%

“They were used”

Durability13%

“Didnt last”

Strength10%

“Very flimsy”

Comfort-Overall5%

“these just werent comfortable”

Adhesion/Stickiness5%

“after I try to remove it, it sticks/ pinches and pulls at my boon and nipple”

Functionality-Overall5%

“did not work for me”

Washability3%

“Washed in dishwasher nearly every day”

Quality-Overall3%

“overall disappointed in quality”

Grip3%

“They are not hands free”

Size-Overall3%

“Unfortunately, this particular size just isnt the right match for me,”

Top return reasons

Size-Overall75%
Width5%
Advertised Vs Actual Product4%
Functionality-Overall3%
Defective Material/Parts3%
Material Quality2%
Compatibility-Overall1%
Value For Money1%
Comfort-Overall1%
Product Condition1%