mam pacifiers 18-36 months
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great12.0%search→purchase rate — share of searches ending in a sale
Competition
Great30%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 6% kills the launch gate
Market size
Good$518K$518K/yr · 367K searches
Avg price
Okay$11.77avg listing price — sweet spot $15–$100
Price range
Okay$5.60–$23.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,621.84avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
6 rising
Sellers
27
Top-5 brand share
100%
Open market
0%
- MAM40%
- Tommee Tippee31%
- NUK26%
- MaxNova1%
- Nuby1%
- Chicco0%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 43 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MAM Air Pacifier for Babies 16+ Months Extra Air Flow for Sensitive Skin Glows in The Dark Developed with Medical Experts BPA-Free Skin Soft Silicone 4 Count Made in Europe
MAM$15.264.9★10,268 rev
NUK First Choice Classic Orthodontic Baby Pacifier 18-36 Months Toddler Pacifier Blue & Orange Baby Must Haves 5-Pack
NUK$9.594.7★14,517 rev
Tommee Tippee Ultra-Light Silicone Pacifier 18-36 Months Symmetrical One-Piece Design BPA-Free Silicone Binkies Blue/Orange/Green Pack of 4
Tommee Tippee$15.344.8★4,148 rev
Tommee Tippee Ultra-Light StayPut Pacifier One-Piece Silicone Design 18-36m 4 Pack
Tommee Tippee$14.724.8★1,850 rev
Tommee Tippee Night Time Pacifier 18-36 Months Symmetrical Silicone Baglet BPA-Free Binkies Glow in The Dark Technology Green Rainbow Pack of 6
Tommee Tippee$14.494.7★4,218 rev
Newest
by launch dateNUK First Choice Classic Orthodontic Baby Pacifier 18-36 Months Toddler Pacifier Blue & Orange Baby Must Haves 5-Pack
NUK$9.5914,517 rev
NUK First Choice Classic Orthodontic Baby Pacifier 6-18 Months Baby Pacifier Purple & Blue Baby Must Haves 5-Pack
NUK$9.3014,517 rev
Tommee Tippee NightGlow Pacifiers 18-36 Months Glow in the Dark Symmetrical Nipple 100% BPA Free Silicone Dishwasher and Sterilizer Safe Twilight Tones Pack of 4
Tommee Tippee$11.124,218 rev
Tommee Tippee Ultimate Fit Pacifiers 18-36 Months Extra Air Holes Symmetrical Nipple and Shield 100% BPA Free Silicone Dishwasher and Sterilizer Safe Pink and Purple Pack of 4
Tommee Tippee$11.86660 rev
Tommee Tippee Ultimate Fit Pacifiers 18-36 Months Extra Air Holes Symmetrical Nipple and Shield 100% BPA Free Silicone Dishwasher and Sterilizer Safe Blue and Green Pack of 4
Tommee Tippee$10.58660 rev
Trending
90-day click momentum
Nuby Pacifinder Baby Pacifier Clip - (2-Pack) - Pacifier Holder Clip with Convenient Hook Loop - Green Dots and Gray Arrows
Nuby$6.224.8★
Baby Sun Hat 2-5 Years
MaxNova$14.964.8★
Nuby Pacifinder Baby Pacifier Clip - (2-Pack) - Pacifier Holder Clip with Convenient Hook Loop - Gray Plaid and Blue Stars
Nuby$6.024.8★
Tommee Tippee Ultimate Fit Pacifiers 18-36 Months Extra Air Holes Symmetrical Nipple and Shield 100% BPA Free Silicone Dishwasher and Sterilizer Safe Pink and Purple Pack of 4
Tommee Tippee$11.864.7★
NUK First Choice Classic Orthodontic Baby Pacifier 6-18 Months Baby Pacifier Purple & Blue Baby Must Haves 5-Pack
NUK$9.304.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“I like these because they clean easily”
“the colors are so pretty”
“Glows Bright”
“Most importantly, they fit comfortably and stay in place well”
“Best investment”
“have held up well”
“It has a fun design”
“easy to use”
“Super lightweight”
What buyers complain about
“Too small”
“They do not in fact glow in the dark at all”
“Water came in when trying to clean”
“NOT the quality I was expecting”
“Product Disintegrating After Less Than 2 Weeks”
“tears easily choking hazard”
“Misleading description”
“the shape just didnt seem appealing to him”
“CHEMICAL SMELL”
“Theyre not pink”