luvs size 3
Worth a lookShows a $11.3M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$11.3M$11.3M/yr · 2.5M searches
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.0%return rate — above 6% kills the launch gate
Avg price
Incredible$37.46avg listing price — sweet spot $15–$100
Price range
Great$10.24–$52.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Review moat
Bad47,449.46avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
60
Top-5 brand share
100%
Open market
0%
- Pampers73%
- HUGGIES21%
- MooMoo Baby3%
- The Honest Company3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pampers Diapers - Baby Dry - Size 3 104 Count Absorbent Disposable Infant Diaper (Packaging May Vary)
Pampers$28.614.7★97,820 rev
Huggies Size 3 Diapers Little Movers Baby Diapers Size 3 (16-28 lbs) 168 Count (6 Packs of 28) Packaging May Vary
HUGGIES$50.624.8★46,925 rev
Pampers Diapers - Swaddlers 360 - Size 3 156 Count up to 100% Leakproof Comfy Dry Fit Designed for Easy Changes Pull On Baby Diaper (Packaging May Vary)
Pampers$45.814.5★1,416 rev
Pampers Swaddlers Diapers Size 3 (13-26 lbs) 26 Count Fragrance Free Hypoallergenic Absorbent Pediatrician Recommended Skin Safe
Pampers$10.244.8★129,682 rev
Pampers Diapers - Baby Dry - Size 3 210 Count Absorbent Disposable Infant Diaper (Packaging May Vary)
Pampers$52.954.7★97,820 rev
Newest
by launch date
Pampers Amore Size 3 (13-26 lbs) 116 Count Our Best Diaper Hypoallergenic & Fragrance Free Up to 100% Leakproof Soft as Cashmere
Pampers$39.77450 rev
Huggies Size 3 Diapers Little Movers Baby Diapers Size 3 (16-28 lbs) 168 Count (6 Packs of 28) Packaging May Vary
HUGGIES$50.6246,925 rev
Pampers Diapers - Swaddlers 360 - Size 3 156 Count up to 100% Leakproof Comfy Dry Fit Designed for Easy Changes Pull On Baby Diaper (Packaging May Vary)
Pampers$45.811,416 rev
Pampers Diapers - Swaddlers 360 - Size 3 70 Count up to 100% Leakproof Comfy Dry Fit Designed for Easy Changes Pull On Baby Diaper (Packaging May Vary)
Pampers$24.011,416 rev
The Honest Company Comfort Dry Disposable Daytime Diapers Hypoallergenic Fragrance-Free Sensitive Skin Just Peachy + Flower Power Super Club Box Size 3 (1628 lbs) 120 Count
The Honest Company$47.651,762 rev
Trending
90-day click momentum
MooMoo Baby Training Underwear for Boys and Girls Absorbent Toddler Training Pants Cotton Washable and Reusable 2T-7T 8 Packs
MooMoo Baby$31.344.5★
Pampers Amore Size 3 (13-26 lbs) 116 Count Our Best Diaper Hypoallergenic & Fragrance Free Up to 100% Leakproof Soft as Cashmere
Pampers$39.773.5★
Pampers Swaddlers Diapers Size 3 (13-26 lbs) 26 Count Fragrance Free Hypoallergenic Absorbent Pediatrician Recommended Skin Safe
Pampers$10.244.8★
Pampers Diapers - Swaddlers 360 - Size 3 156 Count up to 100% Leakproof Comfy Dry Fit Designed for Easy Changes Pull On Baby Diaper (Packaging May Vary)
Pampers$45.814.5★
Pampers Pure Baby Diapers Size 3 (16-28 lbs) 116 Up to 100% Leakproof Premium Hypoallergenic Soft Diapers
Pampers$44.624.8★
Demand
Weekly Amazon search volume, last 20 weeks — -6.2% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Soft and highly absorbant”
“I dont worry about leaking or anything”
“The fit is comfortable”
“Great price”
“High quality diapers”
“very absorbent”
“very comfortable”
“Easy as 1-2-3”
“My go to was always Huggies fragrance free”
“Super soft, no irritations”
What buyers complain about
“Always leak somehow”
“Horrible Rash”
“Smell like burning plastic or gas”
“Theyre very thick”
“the sizing is a little different”
“arent as great as these”
“Pictures are deceiving”
“Size 3 Diapers falling apart”
“Even after naps their shirts are damp”
“Not soft and not cushiony whatsoever”