luvs size 2
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$29.37avg listing price — sweet spot $15–$100
Price range
Incredible$18.71–$75.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 6% kills the launch gate
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Market size
Okay$124K$124K/yr · 61K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad14,941.56avg incumbent reviews — the moat a new listing must climb
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
25
Top-5 brand share
100%
Open market
0%
- Born to Love43%
- Luvs42%
- Pampers12%
- JAN & JUL2%
- Knuckleheads Little Threads2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Luvs Diapers Size 2 31 Count
Luvs$18.714.5★301 rev
Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years BlackKH)
Born to Love$25.554.8★10,323 rev
Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Gray)
Born to Love$25.604.8★10,323 rev
Pampers Diapers - Baby Dry - Size 2 112 Count Absorbent Disposable Infant Diaper (Packaging May Vary)
Pampers$28.764.7★97,820 rev
Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years ELI)
Born to Love$25.424.8★10,323 rev
Newest
by launch date
Knuckleheads Little Threads Toddler Baseball Hat - Infant Trucker Hats - Newborn Sun Hat - Baby Snap Back Trucker Mesh Fitted Patch Flat Brim Cap Basket Stuffer Gorros (M 2-5 Years Colt)
Knuckleheads Little Threads$22.511,535 rev
Luvs Diapers Size 2 31 Count
Luvs$18.71301 rev
JAN & JUL Floppy Beach Sun-Hat for Toddler 100% Cotton (L: 2-5 Years Dots)
JAN & JUL$20.713,627 rev
Luvs Ultra Leakguards Diapers Size 2 240 Count
Luvs$75.01207 rev
Luvs with Ultra Leak Guards Diapers Size 2 40 Count
Luvs$22.0415 rev
Trending
90-day click momentumBorn to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years BlackKH)
Born to Love$25.554.8★
Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years ELI)
Born to Love$25.424.8★
Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Gray)
Born to Love$25.604.8★
JAN & JUL Floppy Beach Sun-Hat for Toddler 100% Cotton (L: 2-5 Years Dots)
JAN & JUL$20.714.8★
Knuckleheads Little Threads Toddler Baseball Hat - Infant Trucker Hats - Newborn Sun Hat - Baby Snap Back Trucker Mesh Fitted Patch Flat Brim Cap Basket Stuffer Gorros (M 2-5 Years Colt)
Knuckleheads Little Threads$22.514.8★
Demand & seasonality
Weekly Amazon search volume, last 79 weeks — +4.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 4.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Pampers are good quality”
“Theyre are useful and very comfortable”
“Havent had a problem with leakage like the other negative reviews”
“Okay, so they do seem to be really good absorption with pee”
What buyers complain about
“His clothes were wet shortly after changing his diaper, and besides, as soon as he peed, the smell was incredibly strong and unpleasant”
“Great fit however these ones are not as absorbent as they say for baby staying dry”
“NO blowout protection in back”
“leaking all the time”
“terrible quality”
“As my baby is getting diaper rash from these diapers”
“Great fit however these ones are not as absorbent as they say for baby staying dry”