luvs newborn diapers
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 6% kills the launch gate
Avg price
Great$18.48avg listing price — sweet spot $15–$100
Price range
Great$10.42–$28.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Market size
Bad$62K$62K/yr · 73K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad57,725.33avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
51
Top-5 brand share
100%
Open market
0%
- Born to Love58%
- Pampers39%
- Luvs3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Born to Love Baby-Toddler Boy Outfit- Baseball Sun Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Blue)
Born to Love$14.324.8★10,323 rev
Pampers Swaddlers Diapers Size 1 (8-14 lbs) 32 Count Fragrance Free Hypoallergenic Absorbent Pediatrician Recommended Skin Safe
Pampers$10.424.8★129,682 rev
Pampers Diapers - Baby Dry - Size 1 120 Count Absorbent Disposable Infant Diaper (Packaging May Vary)
Pampers$28.894.7★97,820 rev
Pampers Diapers - Baby Dry - Size 1 44 Count Absorbent Disposable Infant Diaper (Packaging May Vary)
Pampers$10.534.7★97,820 rev
Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Gray)
Born to Love$25.604.8★10,323 rev
Newest
by launch datePampers Swaddlers Diapers Size 1 (8-14 lbs) 32 Count Fragrance Free Hypoallergenic Absorbent Pediatrician Recommended Skin Safe
Pampers$10.42129,682 rev
Pampers Diapers - Baby Dry - Size 1 120 Count Absorbent Disposable Infant Diaper (Packaging May Vary)
Pampers$28.8997,820 rev
Born to Love Baby-Toddler Boy Outfit- Baseball Sun Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Blue)
Born to Love$14.3210,323 rev
Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Gray)
Born to Love$25.6010,323 rev
Pampers Diapers - Baby Dry - Size 1 44 Count Absorbent Disposable Infant Diaper (Packaging May Vary)
Pampers$10.5397,820 rev
Trending
90-day click momentumBorn to Love Baby-Toddler Boy Outfit- Baseball Sun Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Blue)
Born to Love$14.324.8★
Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Gray)
Born to Love$25.604.8★
Pampers Diapers - Baby Dry - Size 1 44 Count Absorbent Disposable Infant Diaper (Packaging May Vary)
Pampers$10.534.7★
Pampers Swaddlers Diapers Size 1 (8-14 lbs) 32 Count Fragrance Free Hypoallergenic Absorbent Pediatrician Recommended Skin Safe
Pampers$10.424.8★
Pampers Diapers - Baby Dry - Size 1 120 Count Absorbent Disposable Infant Diaper (Packaging May Vary)
Pampers$28.894.7★
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — -15.3% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great product”
“the great price I would definitely buy again the package arrived in good condition”
“Theyre WAY more absorbent”
“so the size it not the problem”
“The material is soft”
“I am very happy with these Pampers Baby Dry Ultra diapers”
“fits comfortably without causing irritation”
“Excellent Leak Protection”
“Comfortable Fit for Newborns”
“I also love that they are lightweight”
What buyers complain about
“Leaky diapers”
“Smelled like harsh chemicals”
“it gave my baby a horrible rash. and trust me I am really on diapers changing cuz of preventing rashes”
“Worse pampers EVER”
“all the clothes got wet”
“Feels flimsy”
“Inside Color is blue - difficult to tell if soiled”
“This has resulted in a lot of dirty laundry”
“Only downside is that its not designed for sensitive skin”