little spoon baby food
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 6% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.68avg listing price — sweet spot $15–$100
Price range
Okay$5.66–$22.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$104K$104K/yr · 120K searches
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad16,859.06avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
14
Top-5 brand share
100%
Open market
0%
- NumNum85%
- Nuby11%
- DF DUALFERV2%
- Munchkin1%
- PandaEar1%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NumNum Baby Spoons Set Feeding Littles x Silicone Pre-Spoon GOOtensils for Baby Led Weaning Self-Feeding & Teething First Stage Toddler Utensils for Ages 6+ Months 3-Pack BPA-Free (Neutrals)
NumNum$14.904.7★1,041 rev
NumNum Baby Spoons Set Baby Essentials Pre-Spoon GOOtensils for 6+ Months First Stage Self-Feeding Spoons for Baby Led Weaning (BLW) Silicone Toddler Utensils BPA-Free 6 Pack Rainbow
NumNum$21.224.6★52,836 rev
NumNum Baby Spoons Set Baby Essentials Pre-Spoon GOOtensils for 6+ Months First Stage Self-Feeding Spoons for Baby Led Weaning (BLW) Silicone Toddler Utensils BPA-Free 2 Pack Beige/Mauve
NumNum$10.964.6★52,836 rev
NumNum Baby Spoons Set Baby Essentials Pre-Spoon GOOtensils for 6+ Months First Stage Self-Feeding Spoons for Baby Led Weaning (BLW) Silicone Toddler Utensils BPA-Free 2 Pack Blue/Orange
NumNum$10.944.6★52,836 rev
NumNum Baby Spoons Set Baby Essentials Pre-Spoon GOOtensils for 6+ Months First Stage Self-Feeding Spoons for Baby Led Weaning (BLW) Silicone Toddler Utensils BPA-Free 2 Pack Blue/Green
NumNum$11.634.6★52,836 rev
Newest
by launch date
NumNum Baby Spoons Set Baby Essentials Pre-Spoon GOOtensils for 6+ Months First Stage Self-Feeding Spoons for Baby Led Weaning (BLW) Silicone Toddler Utensils BPA-Free 4 Pack Sweet Dreams
NumNum$19.08388 rev
Nuby Babys First Spoons Set - (3-Pack) Feeding Utensils for Babies - 6+ Months - Pink/Aqua/Purple
Nuby$7.254,676 rev
NumNum Baby Spoons Set Baby Essentials Pre-Spoon GOOtensils for 6+ Months First Stage Self-Feeding Spoons for Baby Led Weaning (BLW) Silicone Toddler Utensils BPA-Free 2 Pack Blue/Green
NumNum$11.6352,836 rev
Nuby 3-Stage Babys First Spoons Set - 3 Pack - 6+ Months - Baby Spoons with Easy Grip Handle - Pastels
Nuby$7.424,676 rev
PandaEar 7 Pack Silicone Baby Feeding Spoon | Baby Led Weaning Supplies | Toddler Infant Feeding Spoon First Stage
PandaEar$6.061,922 rev
Trending
90-day click momentumNumNum Baby Spoons Set Baby Essentials Pre-Spoon GOOtensils for 6+ Months First Stage Self-Feeding Spoons for Baby Led Weaning (BLW) Silicone Toddler Utensils BPA-Free 4 Pack Sweet Dreams
NumNum$19.084.7★
PandaEar 7 Pack Silicone Baby Feeding Spoon | Baby Led Weaning Supplies | Toddler Infant Feeding Spoon First Stage
PandaEar$6.064.8★
Nuby Babys First Spoons Set - (3-Pack) Feeding Utensils for Babies - 6+ Months - Pink/Aqua/Purple
Nuby$7.254.7★
NumNum Baby Spoons Set Baby Essentials Pre-Spoon GOOtensils for 6+ Months First Stage Self-Feeding Spoons for Baby Led Weaning (BLW) Silicone Toddler Utensils BPA-Free 2 Pack Blue/Green
NumNum$11.634.6★
NumNum Baby Spoons Set Feeding Littles x Silicone Pre-Spoon GOOtensils for Baby Led Weaning Self-Feeding & Teething First Stage Toddler Utensils for Ages 6+ Months 6-Pack BPA-Free (Neutral/Neon)
NumNum$22.954.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great for baby feeding themselves”
“Good functioning product”
“A good size”
“Easy to use”
“Easy clean”
“Worth the price”
“Good grip”
“Like the vibrant colors”
“Very durable”
“Exactly as described”
What buyers complain about
“I would not use them to feed my baby”
“short for my baby”
“tough to clean”
“on the pricier side”
“Didnt Work as Well as Expected”
“They also say that they need to be hand washed”
“Not steam sterilization compatible”
“Not new”
“Severe discolouration issues”
“Its more annoying than useful”