liquid soap base
Worth a lookShows low returns (0.6%), but a deep review moat (10,141 avg reviews) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Avg price
Incredible$41.28avg listing price — sweet spot $15–$100
Price range
Great$9.37–$65.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Growth
Good+39.1%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay$105K$105K/yr · 43K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,140.83avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
11 flat
Sellers
33
Top-5 brand share
81%
Open market
12%
- Dr. Bronner's25%
- WHOLENATURALS19%
- FLOWHYET19%
- WEBE10%
- Yoken8%
- Brittanie's Thyme7%
- Open — no brand owns it (5 brands, 12%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WHOLENATURALS Pure Castile Soap Liquid EWG Verified & Certified Palm Oil Free Unscented Natural Mild & Gentle Non-gmo & Vegan - Organic Body Wash Laundry Pet/Dog and Baby Soap - 64 Fl Oz
WHOLENATURALS$27.724.7★11,813 rev
FLOWHYET EWG Verified 1Gallon Pure Castile Soap Liquid
FLOWHYET$32.374.7★180 rev
WEBE Naturals Pure Unscented Castile Soap Refill 64 Oz | Face Body Wash Dishes Pets & Laundry
WEBE$21.694.6★964 rev
Dr. Bronners Pure-Castile Magic Soap Liquid (Peppermint 1 Gallon) Made with Regenerative Organic Certified Oils - For Face Hair Laundry Dishes- Hand Soaps & Body Wash
Dr. Bronner's$64.764.8★70,444 rev
Brittanies Pure Organic Castile Liquid Olive Oil Soap Refill 1 Gallon Unscented | Face Body Wash All Purpose Cleaner Dishes Pets Laundry | Vegan Biodegradable Made in USA
Brittanie's Thyme$33.004.3★1,327 rev
Newest
by launch date
Brittanies Thyme Pure Castile Soap Coconut Sea Salt 1 Gallon (128 oz) Natural Multi-Purpose Liquid Soap for Body Laundry & Home Sulfate Free Paraben Free Vegan
Brittanie's Thyme$33.9231 rev
FLOWHYET Pure Castile Soap Liquid Unscented 1 Gallon for Dry Skin
FLOWHYET$32.6254 rev
Ginger Lily Farms Botanicals Pure Castile Liquid Soap Refill Peppermint Scent 1 Gallon All-Purpose Cleaner for Body Face Hair Dishes Laundry & Pets Non-GMO 100% Vegan & Cruelty-Free
Ginger Lily Farms$32.3367 rev
FLOWHYET EWG Verified 1Gallon Pure Castile Soap Liquid
FLOWHYET$32.37180 rev
FLOWHYET EWG Verified Pure Castile Soap Liquid Unscented 1 Gallon Refill
FLOWHYET$29.88105 rev
Trending
90-day click momentumBrittanies Thyme Pure Castile Soap Coconut Sea Salt 1 Gallon (128 oz) Natural Multi-Purpose Liquid Soap for Body Laundry & Home Sulfate Free Paraben Free Vegan
Brittanie's Thyme$33.924.6★
FLOWHYET Pure Castile Soap Liquid Unscented 1 Gallon for Dry Skin
FLOWHYET$32.624.8★
Brittanies Pure Organic Castile Soap Refill 1 Gallon Citrus | Liquid Soap for Face Body Hands Laundry Dishes Pet | Vegan Non-GMO Gluten-Free Biodegradable | Made in USA
Brittanie's Thyme$34.724.5★
EWG Verified 1 Gallon Pure Castile Soap Liquid Lavender Refill Oily Skin
FLOWHYET$33.474.4★
FLOWHYET EWG Verified Pure Castile Soap Liquid Unscented 1 Gallon Refill
FLOWHYET$29.884.4★
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +39.1% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Fragrance free”
“Cleans skin good”
“Great for cleaning”
“Great value”
“Leaves skin soft”
“Great lasting lather”
“Just as advertised”
“Clean Ingredients”
“Easy to use”
What buyers complain about
“Smells rancid”
“LIKE WATER”
“liquid is thick”
“Barely keep me clean”
“Price is a little high”
“FALSE ADVERTISING”
“Unfortunately, this not only doesn't lather at all, it also does not clean your hands”
“Arrived Leaking”
“Poor quality control”
“Dr. Bronners has made me feel dry after using it on my skin in the past”