light up star
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a small market ($16K/yr) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Avg price
Great$21.80avg listing price — sweet spot $15–$100
Price range
Great$7.85–$48.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+27.6%90-day search growth — must beat 0% to launch
Returns
Okay3.0%return rate — above 6% kills the launch gate
Review moat
Okay2,123.31avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$16K$16K/yr · 58K searches
Competition
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
34 falling
Sellers
45
Top-5 brand share
40%
Open market
56%
- Vicila14%
- clothmile9%
- Merry Mosaics7%
- ANJAYLIA6%
- HAIDOLIANG5%
- Tarpop4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 39 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LED Marquee Star Sign Night Light Battery Operated Star Shaped Desk Table Lamp for Kids Baby Child Girl Gift Nursery Room Wall Decor (White)
Vicila$10.864.4★456 rev
3FT Tall Marquee Light Up Star DIY Pre Cut Frame with Light Foam Marquee Signs Props for Birthday Engagement Baby Shower Decor Movie Night Decorations Party Supplies
Merry Mosaics$26.432.8★17 rev
ANJAYLIA 20 LED Star String Lights 10 FT Fairy Christmas Lights Battery Operated for Indoor & Outdoor Party Wedding and Holiday Decorations Warm White
ANJAYLIA$7.854.4★5,282 rev
3 Pcs LED Star Lights Star Shaped Night lamp Hangable (White)
clothmile$16.824.4★260 rev
6PCS Star Tea Lights Candles(Ironwork) LED Flameless Candles Battery Operated for Holiday Gifts Led MINI Electric Faker Votive Tealight Candles for Diwali Birthday Christmas Decorations (Star 6)
HAIDOLIANG$12.604.1★105 rev
Newest
by launch date
LYUBASA 3 Pack 4th of July Lights Decorations Battery Operated Red White and Blue Indoor Window Star String Lights Patriotic Decor
LYUBASA$15.161,924 rev
LAMPHOME 14 Lighted Patriotic Star Window Silhouette Red White Blue LED Decoration with Suction Cup for 4th of July Memorial Day Indoor Outdoor Wall Decor
LAMPHOME$21.9535 rev
Luxspire 4th of July Decorations Star Window Lights with 45 LEDs USB Powered Red White and Blue Lights with Remote 8 Modes & Timer for Independence Labor Memorial Day Home Decor 2 Pack
Luxspire$18.0412 rev
Novabright 3 Pcs Patriotic Stars Decorations Light up Centerpiece Block White Red Blue 4th of July Tiered Tray LED Lights Tabletop Sign Independence Day Party Decor
Novabright$35.8517 rev
3FT Tall Marquee Light Up Star DIY Pre Cut Frame with Light Foam Marquee Signs Props for Birthday Engagement Baby Shower Decor Movie Night Decorations Party Supplies
Merry Mosaics$26.4317 rev
Trending
90-day click momentum
GLOWNOVA 50 Lights Lighted Red White and Blue 4th of July Star Window Silhouette Decoration
GLOWNOVA$22.704.5★
4th of July Decorations Window Lights Memorial Day 3 Pack Star Shaped Hanging String Lights with Suction Cup Twinkle Lights for Patriotic Independence Day Decor- Red White Blue
Curyidy$12.784.0★
FUNIAO (New) 4th of July Decorations 50 LED Red White Blue Iron Star Lights Patriotic Decorations USB Remote Control Timer for Memorial Day Independence Day Election Day Decor - 3 Pcs
FUNIAO$18.124.4★
Luxspire 4th of July Decorations Star Window Lights with 45 LEDs USB Powered Red White and Blue Lights with Remote 8 Modes & Timer for Independence Labor Memorial Day Home Decor 2 Pack
Luxspire$18.044.1★
Novabright 3 Pcs Patriotic Stars Decorations Light up Centerpiece Block White Red Blue 4th of July Tiered Tray LED Lights Tabletop Sign Independence Day Party Decor
Novabright$35.854.3★
Demand
Weekly Amazon search volume, last 30 weeks — +27.6% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great lights”
“Great quality, and the option of having it with a timer makes it even better”
“Colorful pretty”
“Good for the price”
“As advertised”
“Pretty nice night light”
“An excellent gift idea”
“Great sleep”
“Cute design”
“Comforting”
What buyers complain about
“Broke after one use”
“Not bright”
“Didnt work”
“Cheaply Made”
“the wire is just short”
“Doesnt charge”
“False advertising”
“Batteries don't last”
“The lights got dim after 15 mins then one of the bulbs just popped off”
“Stopped spinning”