lavender shampoo and conditioner
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.09avg listing price — sweet spot $15–$100
Price range
Good$8.32–$24.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$220K$220K/yr · 137K searches
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad21,986.78avg incumbent reviews — the moat a new listing must climb
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
572
Top-5 brand share
100%
Open market
0%
- The Honest Company76%
- Dove21%
- SANZHUAN3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Honest Company Baby Shampoo Body Wash & Conditioner Duo 2-in-1 Cleansing Silicone-Free Naturally Derived Lavender Calm Scent 20 fl oz
The Honest Company$19.304.7★18,559 rev
Dove Shampoo & Conditioner Lavender & Volume Damage Therapy Volumizing Hair Products for Women with Fine Flat Hair 12 Oz Ea
Dove$17.884.5★803 rev
The Honest Company 2-in-1 Cleansing Shampoo Body Wash Gentle for Baby Naturally Derived Tear-free Hypoallergenic Citrus Vanilla Refresh 10 fl oz
The Honest Company$10.124.7★46,427 rev
The Honest Company Silicone-Free Conditioner Gentle Tear-Free Hypoallergenic Baby Hair Care with Naturally Derived Ingredients Citrus Vanilla Refresh 10 fl oz
The Honest Company$10.014.7★18,559 rev
Dove Shampoo Volume & Fullness for Fine Thin Hair with Bio-Protein Care Technology and Biotin 28 Fl Oz
Dove$8.324.6★2,109 rev
Newest
by launch date
Lavender Shampoo and Conditioner Set Lavender Essential Oil + Chamomile Hair Care Strengthen Nourish Damaged/Dry Hair Strengthen & Prevent Hair Loss Deep Hydration Silky Shine for Women & Girls
SANZHUAN$24.0111 rev
The Honest Company 2-in-1 Baby Shampoo & Body Wash Fragrance-Free Gentle Tear-Free Hypoallergenic Naturally Derived Sensitive Skin 18 fl oz
The Honest Company$15.4546,427 rev
Dove Shampoo Volume & Fullness for Fine Thin Hair with Bio-Protein Care Technology and Biotin 28 Fl Oz
Dove$8.322,109 rev
The Honest Company Baby Shampoo Body Wash & Conditioner Duo 2-in-1 Cleansing Silicone-Free Naturally Derived Lavender Calm Scent 20 fl oz
The Honest Company$19.3018,559 rev
The Honest Company 2-in-1 Cleansing Shampoo Body Wash Gentle for Baby Naturally Derived Tear-free Hypoallergenic Sweet Almond Nourish 10 fl oz
The Honest Company$11.5546,427 rev
Trending
90-day click momentumLavender Shampoo and Conditioner Set Lavender Essential Oil + Chamomile Hair Care Strengthen Nourish Damaged/Dry Hair Strengthen & Prevent Hair Loss Deep Hydration Silky Shine for Women & Girls
SANZHUAN$24.014.3★
The Honest Company 2-in-1 Cleansing Shampoo Body Wash Gentle for Baby Naturally Derived Tear-free Hypoallergenic Sweet Almond Nourish 10 fl oz
The Honest Company$11.554.7★
The Honest Company Silicone-Free Conditioner Gentle Hypoallergenic Naturally Derived Ingredients Fragrance-Free for Sensitive Skin 10 fl oz
The Honest Company$10.174.7★
Dove Shampoo & Conditioner Lavender & Volume Damage Therapy Volumizing Hair Products for Women with Fine Flat Hair 12 Oz Ea
Dove$17.884.5★
Dove Shampoo Volume & Fullness for Fine Thin Hair with Bio-Protein Care Technology and Biotin 28 Fl Oz
Dove$8.324.6★
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — +4.0% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Soft fragrance”
“Excellent product”
“Leaves hair soft”
“This is true clean”
“Worth buying”
“Overall, its a solid baby wash that feels safe and high quality”
“doesnt seem to dry their hair out”
“Leaves my hair manageable”
“Does what it claims it will do”
“Huge fan of this, made my hair shiny and super soft”
What buyers complain about
“It smells weird”
“Skin irritation after a while”
“I just felt like my hair was always flat”
“seems to dry my skin”
“Gets watery half way through”
“This burned my sons eyes so badly”
“Did not work”
“leaking in the bag”
“Defective pump”
“not worth the money”