lavender powder
Skip itA small market ($88K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Good$2.03–$28.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.66avg listing price — sweet spot $15–$100
Review moat
Bad5,909.19avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Market size
Bad$88K$88K/yr · 116K searches
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
750
Top-5 brand share
74%
Open market
21%
- Johnson's Baby28%
- HealthWise15%
- Equate14%
- Amazon Basics10%
- Yardley7%
- 365 by Whole Foods Market5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Johnsons Baby Powder with Naturally Derived Cornstarch Aloe & Vitamin E for Delicate Skin Hypoallergenic Free of Parabens Phthalates & Dyes for Gentle Baby Skin Care 15 oz
Johnson's Baby$4.994.8★32,046 rev
HealthWise Corn Starch Baby Powder | Soothing Lavender Scent | Talc Free | Paraben & Phthalate Free | Absorbs Moisture | 15 oz (425g)
HealthWise$5.974.2★754 rev
Amazon Basics Lavender and Chamomile Cornstarch Baby Powder Hypoallergenic 15 oz 1 Pack
Amazon Basics$3.994.7★82 rev
Equate Pure Cornstarch Baby Powder With Lavender and Chamomile 22oz by Judastice
Equate$9.514.3★389 rev
Yardley English Lavender Perfumed Talc | 250g ( 8.81 Ounce) | Pack of 1
Yardley$7.394.6★2,360 rev
Newest
by launch dateAmazon Basics Lavender and Chamomile Cornstarch Baby Powder Hypoallergenic 15 oz 1 Pack
Amazon Basics$3.9982 rev
HealthWise Corn Starch Baby Powder | Soothing Lavender Scent | Talc Free | Paraben & Phthalate Free | Absorbs Moisture | 15 oz (425g)
HealthWise$5.97754 rev
Metrey John-sons Baby Powder Blossoms Talc-Free 100g Pack of 4
Metrey Herbotech$26.5212 rev
R-NEU Body Bath Powder for Women 100% Talc-Free Luscious Fresh Vanilla Fragrance Dusting Powder 8oz Extra Large Bottle
R-NEU$6.54332 rev
Equate Lavender Pure Cornstach Baby Powder. Hypoallergenic (22 Oz Pack of 2)
Generic$23.9020 rev
Trending
90-day click momentumAmazon Basics Lavender and Chamomile Cornstarch Baby Powder Hypoallergenic 15 oz 1 Pack
Amazon Basics$3.994.7★
Johnsons Lavender Baby Powder with Naturally Derived Cornstarch Hypoallergenic and Paraben Free 15 oz (Pack of 2)
Johnson & Johnson$28.774.7★
Baby Powder Talc-Free Real Vanilla Amber Natural Scent Cornstarch Free Arrowroot and Clay Based Powder Synthetic Fragrance Free Oras Amazing Herbal 2.5 oz
Ora's Amazing Herbal$12.404.3★
Shower to Shower Morning Fresh Body Powder with Lavender for Men & Women Talc Free Sweat Absorbing Prevents Chafing & Odor Deodorizing All Over Body Powder for Long Lasting Freshness 13 OZ
Shower To Shower$5.304.7★
MOBETTER FRAGRANCE OILS Powder Fresh Scent Perfume Fragrance Body Oil Unisex
MOBETTER FRAGRANCE OILS$12.614.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh scent”
“A reliable product”
“Reasonably priced”
“As advertised”
“absorbs moisture well”
“Soft to the touch”
“Perfect fit”
“helps with rashes”
“Wonderful powder that works”
“Has many uses - always consistent”
What buyers complain about
“Unpleasant smell”
“Bigger container”
“way too expensive”
“Allergic reaction”
“Feels coarse, almost crumbly”
“False advertisement”
“leaked all out”
“The texture is OFF”
“Hard to get open”
“not as good or fine as Johnson's or Equate”