lamb lovey
Skip itSoft demand (-39.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.08avg listing price — sweet spot $15–$100
Price range
Great$9.69–$57.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.0%return rate — above 6% kills the launch gate
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,433.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$58K$58K/yr · 79K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-39.9%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
140
Top-5 brand share
97%
Open market
0%
- Jellycat67%
- CREVENT12%
- Mary Meyer10%
- SILI FACTORY4%
- Pro Goleem4%
- BEILIMU3%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jellycat Skipson Lamb - Jellycat Spring Collection 2026 Exclusive
Jellycat$57.894.4★16 rev
CREVENT Cozy Plush Baby Security Blanket Loveys for Baby Girls Boys Minky Front and Back with Animal Face (Ivory Sheep)
CREVENT$9.694.8★1,426 rev
Jellycat Little Lamb Stuffed Animal 7 inches - Lamb and Sheep Plush Toy - Classic Childrens Gift
Jellycat$32.994.8★990 rev
Jellycat Bashful Lamb Soother 13.5 inches - Security Blanket & Lovey for Babies - Baby Gift
Jellycat$51.714.7★432 rev
Mary Meyer Lovey for Babies Again Friends Soft Snuggle Toy Made from Recycled Materials 11-Inches Lamb
Mary Meyer$19.694.9★171 rev
Newest
by launch dateJellycat Skipson Lamb - Jellycat Spring Collection 2026 Exclusive
Jellycat$57.8916 rev
Mary Meyer Lovey for Babies Again Friends Soft Snuggle Toy Made from Recycled Materials 11-Inches Lamb
Mary Meyer$19.69171 rev
Lovey for Baby Soft Security Blanket Snuggle Stuffed Animals Toy Girl & Boy Bear&Lamb Lovey Comforter Toy for Babies 0-12months Baby Gifts for Infant and Toddler (Beige-Lamb)
SILI FACTORY$14.47160 rev
BEILIMU Baby Security Blanket for Boys Girls Lovey Soft for Newborn Cute Lamb Snuggle Toy Plush Stuffed Animal White 16 Inch
BEILIMU$12.83848 rev
CREVENT Cozy Plush Baby Security Blanket Loveys for Baby Girls Boys Minky Front and Back with Animal Face (Ivory Sheep)
CREVENT$9.691,426 rev
Trending
90-day click momentumJellycat Skipson Lamb - Jellycat Spring Collection 2026 Exclusive
Jellycat$57.894.4★
BEILIMU Baby Security Blanket for Boys Girls Lovey Soft for Newborn Cute Lamb Snuggle Toy Plush Stuffed Animal White 16 Inch
BEILIMU$12.834.7★
Mary Meyer Lovey for Babies Again Friends Soft Snuggle Toy Made from Recycled Materials 11-Inches Lamb
Mary Meyer$19.694.9★
Lovey for Baby Soft Security Blanket Snuggle Stuffed Animals Toy Girl & Boy Bear&Lamb Lovey Comforter Toy for Babies 0-12months Baby Gifts for Infant and Toddler (Beige-Lamb)
SILI FACTORY$14.474.7★
CREVENT Cozy Plush Baby Security Blanket Loveys for Baby Girls Boys Minky Front and Back with Animal Face (Ivory Sheep)
CREVENT$9.694.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -39.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“It's very soft”
“It seems well made”
“the size is perfect for tiny hands to hold”
“This security blanket stood out to me from the others”
“Every baby needs one of these for security”
“which is important for anything meant to become a comfort item”
“Everything is exactly as expected”
“cute color”
“its held up well through washing”
“its a great price for it”
What buyers complain about
“Larger than I thought”
“too expensive”
“It appears to be used”
“This came to me 3 days before the baby shower all torn up which I am guessing was from problems with the machine”
“it is NOT soft”
“Not intended for warmth, only comfort”