kirkland flushable wipes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Avg price
Incredible$27.96avg listing price — sweet spot $15–$100
Price range
Great$9.87–$62.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Market size
Good$451K$451K/yr · 175K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Review moat
Bad16,894.33avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
89
Top-5 brand share
100%
Open market
0%
- KIRKLAND83%
- Amazon Elements10%
- Generic4%
- HUGGIES3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kirkland Signature Fragrance Free Baby Wipes 900 Count
KIRKLAND$32.184.4★153 rev
Kirkland Baby Wipes Unscented 100 Count (Pack of 9)
KIRKLAND$34.094.8★5,445 rev
2 X Kirkland Baby Wipes - Unscented - 900 ct
KIRKLAND$62.334.6★191 rev
Flushable Wipe- Kirkland Signature Moist Flushable Wipes 180 Wipes (Pack of 3)
KIRKLAND$16.494.5★453 rev
Amazon Elements Baby Wipes Unscented Hypoallergenic Alcohol-Free With Aloe and Vitamin E 810 Count Flip-Top Packs
Amazon Elements$18.584.7★51,673 rev
Newest
by launch date
Ultra Soft Baby Wipes Extra Large Unscented 900 Count With Aloe & Vitamin E Hypoallergenic 9 Flip-Top Packs
Generic$37.9523 rev
Kirkland Signature Fragrance Free Baby Wipes 900 Count
KIRKLAND$32.18153 rev
Huggies Natural Care Sensitive Baby Wipes Unscented Hypoallergenic 99% Purified Water 12 Flip-Top Packs (768 Wipes Total) Packaging May Vary
HUGGIES$20.62126,360 rev
Kirkland Signature Kirkland signature moist flushable wipes 632 wipes 632 count White
KIRKLAND$28.563,763 rev
Amazon Elements Baby Wipes Unscented Hypoallergenic Alcohol-Free With Aloe and Vitamin E 810 Count Flip-Top Packs
Amazon Elements$18.5851,673 rev
Trending
90-day click momentumKirkland Signature Fragrance Free Baby Wipes 900 Count
KIRKLAND$32.184.4★
Kirkland Signature Kirkland signature moist flushable wipes 632 wipes 632 count White
KIRKLAND$28.564.6★
Kirkland Signature Moist Flushable Wipes 632 Wipes
KIRKLAND$29.254.6★
Amazon Elements Baby Wipes Sensitive Unscented Cleans Gently 810 Count Flip-Top Packs Pack of 9
Amazon Elements$18.054.3★
Amazon Elements Baby Wipes Unscented Hypoallergenic Alcohol-Free With Aloe and Vitamin E 810 Count Flip-Top Packs
Amazon Elements$18.584.7★
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -8.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 10.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans well”
“Great deal”
“Always good consistent quality”
“Nice and Soft”
“stay moist”
“Feel clean”
“Gentle on sensitive skin”
“no irritation”
“Great newborn fit”
“High quality and durable”
What buyers complain about
“Wipes are dry”
“make it hard to clean up any messes”
“Thin as tissue paper”
“the quality of this baby wipe has decreased A LOT”
“Got irritation over time”
“The WORST smell”
“ridiculously expensive”
“Packages too large”
“NOT FOR SENSITIVE SKIN”
“not a lot of grip to them”