kids sunscreen
Launch it71/100kids sunscreen clears our launch bar: a $5.9M/yr market growing +167.8% with returns at 0.5%.
Market/yr
$5.9M
Growth (1y)
+167.8%
Products
41
Brands
13
was 18 a year ago
Sellers
695
Price range
$5.70–$31.41
Returns
0.5%
Rating
4.6★
Launch it
Scored 71/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +167.8% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 18.6×
Competition
- BLUE LIZARD28%
- Sun Bum19%
- THINK12%
- Banana Boat9%
- Neutrogena8%
- Coppertone8%
- Other (7 brands)15%
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen. 13 brands and 695 sellers compete here.
Brands
13 falling
was 18 a year ago
Sellers
695
Top 5 brand share
77%
Product shelf
All 41 tracked products in this niche.
Blue Lizard Kids Mineral SPF 50 Sunscreen Lotion 100% Mineral Childrens Sunscreen Water-Resistant Formula Paraben-Free Fragrance-Free 5 fl oz
BLUE LIZARD
$14.964.6★10,733 reviews
Sun Bum Kids SPF 50 Clear Face Stick Sunscreen - Wet or Dry Skin Application Broad Spectrum Sunscreen with Vitamin E - Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone) - Travel Size 0.53 oz
Sun Bum
$10.804.7★3,905 reviews
Banana Boat Sport Kids Sunscreen Spray SPF 50 Twin Pack | Spray Sunscreen for Kids Childrens Sunblock SPF 50 Oxybenzone Free 6oz each
Banana Boat
$12.894.7★11,463 reviews
Blue Lizard Kids Mineral SPF 50 Sunscreen Stick Zinc Oxide 100% Mineral Actives Developed for Kids Sensitive Skin TSA-Friendly Vegan Paraben-free Fragrance-Free 0.5 oz
BLUE LIZARD
$8.524.6★10,733 reviews
Sun Bum Kids SPF 50 Sunscreen Clear Body Spray - Broad Spectrum Water-Resistant with Vitamin E - Wet or Dry Skin Application - Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - 6 oz
Sun Bum
$14.694.8★1,749 reviews
Baby Bum SPF 50 Sunscreen Lotion - Mineral UVA/UVB Face and Body Protection for Sensitive Skin - Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone) - Fragrance Free - Travel Size - 3 oz
Sun Bum
$12.174.7★7,848 reviews
Aveeno Kids Continuous Protection Zinc Oxide Broad Spectrum Sunscreen Lotion for Kids Sensitive Skin. SPF 50 Oxybenzone Free Sunscreen Tear- and Sweat-Free and Water-Resistant Non-Greasy 3 Fl Oz
Aveeno
$13.964.5★10,165 reviews
Blue Lizard Kids Mineral Sunscreen Spray SPF 50+ Brand Broad-Spectrum UVA/UVB Protection Water-Resistant Zinc Oxide Formula 5 fl oz
BLUE LIZARD
$18.204.6★10,733 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Goes on easy”
“Applies great”
“Excellent product”
“good sun protection”
“Good smell”
“It make my skin look amazing”
“Good for allergies”
“Good for the price”
“Gentle on skin”
“Extremely effective”
What buyers complain about
“Skin rash”
“It was so white”
“Expensive”
“Did not work”
“Thickness of the cream”
“the smell is weird”
“Hard to get off”
“Skin Irritation”
“Extremely small”
“Difficult to apply”
Top return reasons
- Size-Overall15%
- Value For Money11%
- Leak-Proof9%
- Advertised Vs Actual Product8%
- Functionality-Overall6%
- Smell5%
- Product Condition4%
- Ingredients-Overall4%
- Dispensing Mechanism4%
- Adhesion/Stickiness3%