kids shampoo
Launch it75/100kids shampoo clears our launch bar: a $8.7M/yr market growing +188.1% with returns at 0.4%.
Market/yr
$8.7M
Growth (1y)
+188.1%
Products
63
Brands
21
was 23 a year ago
Sellers
709
Price range
$5.17–$51.39
Returns
0.4%
Rating
4.7★
Launch it
Scored 75/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +188.1% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Jun · busiest ÷ quietest = 1.7×
Competition
- Aveeno Baby25%
- The Honest Company9%
- Fairy Tales8%
- Aussie7%
- Dial7%
- Suave6%
- Other (15 brands)39%
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen. 21 brands and 709 sellers compete here.
Brands
21 falling
was 23 a year ago
Sellers
709
Top 5 brand share
55%
Product shelf
All 63 tracked products in this niche.
Aveeno Kids Sensitive Skin Face & Body Wash Nourishing Oat Extract Wash Away Dirt and Germs Without Drying Kids Body Wash is Tear-Free Hypoallergenic Sulfate- & Dye-Free 18 Fl Oz
Aveeno Baby
$10.324.8★5,407 reviews
Aveeno Kids Shampoo & Conditioner Formulated With Oat Extract to Gently Cleanse Condition & Detangle Kids Hair For Sensitive Skin and Scalp Hypoallergenic 12 Fl Oz
Aveeno Baby
$8.004.8★3,842 reviews
Aussie Kids Hair Care Bundle Set Including: Shampoo (16 Fl Oz) Conditioner (16 Fl Oz) & Detangler Spray (8 Fl Oz) Paraben- Freem Sulfate-Free Dye-Free Cruelty-Free Tangle-Free Styling
Aussie
$12.534.8★6,408 reviews
Fairy Tales Daily Cleanse Kids Body Wash | Kids Soap With Gentle Clean Natural Ingredients | Sulfate Free Silicone Free Body Wash for Boys and Girls - 16 oz.
Fairy Tales
$9.524.6★1,065 reviews
SoCozy 3 in 1 Kids Shampoo + Conditioner + Body Wash (16 Fl Oz) Gentle Hydrating Hair & Body Cleanser with Keratin Vitamin B5 & Kiwi Extract Paraben & Sulfate-Free
SO COZY
$10.474.5★7,261 reviews
Dial Kids All-in-1 Body Wash + Hair + Bubble Bath Melon Scent 32 Fl Oz Hypoallergenic Body Wash & Shampoo No Tears Formula for Kids 2+ Years No Parabens & Silicones
Dial
$7.104.6★1,761 reviews
Dr Teals Kids 3-in-1 Sleep Bubble Bath Body Wash & Shampoo with Melatonin & Essential Oil Lavender Scent 20 fl oz (Pack of 3)
Dr Teal's
$15.624.7★3,060 reviews
ATTITUDE Shampoo and Body Wash for Kids EWG Verified Hair and Body Cleanser Dermatologically Tested Soap Plant and Mineral Based Bath Products Vegan Vanilla & Pear 16 Fl Oz
BIO SPECTRA ATTITUDE
$12.264.6★5,082 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“smells clean”
“Excellent product”
“Leaves hair soft”
“Good deal”
“Very moisturizing”
“Excellent cleanser,”
“doesnt take a lot to lather”
“doesnt irritate the skin”
“It cleans well”
“easy to brush”
What buyers complain about
“Awful smell”
“Terrible rash”
“Leaked”
“Does not hydrate”
“Waste of money”
“Pump doesn't work”
“super sensitive skin”
“my hair felt like crap”
“Unable to use”
“doesnt get the hair very clean”
Top return reasons
- Leak-Proof28%
- Smell18%
- Motor Power13%
- Size-Overall8%
- Value For Money7%
- Advertised Vs Actual Product5%
- Functionality-Overall2%
- Moist/Dry2%
- Ingredients-Overall2%
- Product Condition1%