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55

kids protein shake

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 86Growth 20Conversion 75Competition 37Returns 100Price range 79Avg price 95Brand share 0Review moat 41Quality gap 53

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$26.35

avg listing price — sweet spot $15–$100

Market size

Great$1.5M

$1.5M/yr · 790K searches

Price range

Great$8.00–$43.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,389.53

avg incumbent reviews — the moat a new listing must climb

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-9.3%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

566

Top-5 brand share

100%

Open market

0%

  • Orgain83%
  • PediaSure7%
  • TruHeight5%
  • Duocal5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$147K20%$294K30%$442K40%$589K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.
20K15KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Nutritional Content25%

“Amazing protein”

Taste-Overall24%

“taste are strong”

Flavor11%

“Delicious flavor”

Quality-Overall5%

“The quality is authentic”

Value For Money4%

“Worth the money”

Vegan/Organic2%

“Its nice knowing it includes plant-based protein and simple ingredients”

Vitamin2%

“This is a great way to get kids to eat their vitamins”

Ease Of Use2%

“Relatively easy to open”

Advertised Vs Actual Product2%

“Works as directed purchased several times”

Solubility2%

“It mixes well”

What buyers complain about

Taste-Overall31%

“Not tasty”

Value For Money11%

“Not worth it”

Nutritional Content8%

“It has been a huge loss to his diet and intake of protein and nutrients :”

Flavor5%

“Flavor not as good”

Size-Overall3%

“not only is the size of the container smaller”

Sweetness2%

“not sweet at all”

Advertised Vs Actual Product2%

“feel a little deceived”

Quality-Overall2%

“Not as good as Id hoped”

Smell2%

“I think it smells gross”

Artificial Sweeteners2%

“tastes like crap with fake sugar”

Top return reasons

Taste-Overall40%
Functionality-Overall20%
Flavor20%
Leak-Proof20%