jojo siwa bows
Skip itA small market ($6K/yr) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 6% kills the launch gate
Price range
Good$5.81–$39.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.10avg listing price — sweet spot $15–$100
Review moat
Good857.27avg incumbent reviews — the moat a new listing must climb
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-17.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$6K$6K/yr · 91K searches
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
14 flat
Sellers
25
Top-5 brand share
85%
Open market
11%
- JoJo Siwa36%
- Jadalife18%
- LUV HER17%
- AMYDECOR8%
- Xansema6%
- Rubies4%
- Open — no brand owns it (8 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
7pc 5 Large Hair Bows for Girls JOJO Siwa Grosgrain Ribbon Hair Barrettes with Heart Emblem Accessories for Toddler
Jadalife$6.904.7★333 rev
LUV HER Girls Big Bows - Sweet 16 Birthday Collection Cupcake Keeper
LUV HER$7.974.7★304 rev
JOJO SIWA 12pcs Hair Bows Clips for Girls (2 Set) - 5 Inches Alligator Clips for Girls Large Bow (1)
JoJo Siwa$20.704.4★30 rev
JOJO SIWA 12pcs Hair Bows Clips for Girls (2 Set) - 5 Inches Alligator Clips for Girls Large Bow
JoJo Siwa$20.524.6★99 rev
Xansema Rainbow Sequin Hair Accessories - Large 8 Inch Alligator Clips and Barrettes for Women Teens and Girls
Xansema$5.814.3★588 rev
Newest
by launch date
JoJo Siwa Joelle Im Still Dancin Black Rhinestone Hair Bow AB Crystal Sparkle with Exclusive Charm
JoJo Siwa$15.970 rev
JoJo Siwa Joelle Fairytale Lilac Hair Bow with Rhinestone Infinity Heart Bracelet Girls Hair Clip
JoJo Siwa$29.431 rev
JoJo Tropical Twist Bow
JoJo Siwa$13.990 rev
JoJo Berry Breeze Bow
JoJo Siwa$13.991 rev
JoJo Siwa Blueberry Pop Hair Bow Blue with Clear Rhinestones and Exclusive JoJo Rhinestone Charm Secure Clip
JoJo Siwa$13.980 rev
Trending
90-day click momentumJoJo Siwa Joelle Im Still Dancin Black Rhinestone Hair Bow AB Crystal Sparkle with Exclusive Charm
JoJo Siwa$15.970.0★
JJBA Red Stone of Aja JoJo Necklace - Jotaro Stand Arrow Anime Keychain - Christmas Cosplay Gifts for Women Men and Fans (Red Stone of Aja)
FunBoat$10.284.2★
JoJo Siwa Joelle Fairytale Lilac Hair Bow with Rhinestone Infinity Heart Bracelet Girls Hair Clip
JoJo Siwa$29.435.0★
JoJo Siwa Blueberry Pop Hair Bow Blue with Clear Rhinestones and Exclusive JoJo Rhinestone Charm Secure Clip
JoJo Siwa$13.980.0★
Nickelodeon Girls Baseball Cap JoJo Siwa Adjustable Kids Hat For Ages 4-7 Black/Pink
Nickelodeon$8.404.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.1% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 3.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“They are bright colors”
“Exactly as described”
“Perfect Size”
“Great quality bows”
“Very affordable”
“they are so cute in her hair”
“Durable”
“Glitter bows”
“Perfect touch to any great hairstyle for any little girl”
“The designs are cute too”
What buyers complain about
“One broke in half after about a week”
“A little larger than Id expected”
“They were all flattened and wrinkled, otherwise would have been nice”
“Bad quality”
“Several colors where the bow is constantly coming undone”
“Poor shape due to packaging”
“Sharp edges and breaks easily”
“Only 4 stars bc the tails are very stiff”