johnny jumper for doorway
Skip itSoft demand (-17.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$42.21avg listing price — sweet spot $15–$100
Price range
Incredible$26.34–$77.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$282K$282K/yr · 222K searches
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,783.12avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.0%return rate — above 6% kills the launch gate
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
16
Top-5 brand share
89%
Open market
6%
- Bright Starts57%
- Jolly Jumper11%
- G TALECO GEAR9%
- Graco6%
- Slevoo5%
- Infant Master5%
- Open — no brand owns it (3 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bright Starts Playful Parade Door Jumper for Baby with Adjustable Strap 6 Months and Up Max Weight 26 lbs
Bright Starts$29.064.4★21,396 rev
Bright Starts Bounce n Spring Deluxe Door Jumper for Baby with Adjustable Strap 6 Months and Up Max Weight 26 lbs
Bright Starts$35.554.4★21,396 rev
Bright Starts Purple Paradise Door Jumper for Babies 6 to 12 Months or Up to 26 Pounds Travel Jumper
Bright Starts$29.184.4★21,396 rev
Jolly Jumper Iconic (Black) Doorway Baby Jumper Indoor Exercise Saddle Seat Adjustable Height for Infants up to 28lbs No Stand Required
Jolly Jumper$45.184.7★6,266 rev
Graco Bumper Doorway Jumper for Baby Bounce Seat with Machine Washable Pad Adjustable Height Baby Jumper Play Tray for Toys Caravan
Graco$77.914.7★4,624 rev
Newest
by launch date
Baby Jumper Baby Jumper Doorway with Adjustable Strap Easy to Assemble with a Soft Rug (Black)
G TALECO GEAR$40.998 rev
Slevoo Baby Jumper Baby Door Jumper with Bumper Play Tray and Two Jingle Rattles Joyful Bubbles
Slevoo$61.0343 rev
Baby Jumper Baby Jumper Doorway with Adjustable Strap Easy to Assemble with a Soft Rug (Pink)
G TALECO GEAR$41.0839 rev
Bright Starts Purple Paradise Door Jumper for Babies 6 to 12 Months or Up to 26 Pounds Travel Jumper
Bright Starts$29.1821,396 rev
Baby Jumper Baby Doorway Jumper with Adjustable Strap Protable Baby Jumpers and Bouncers Easy to Assemble Baby Bouncer Jumper with Water Mat (Black)
G TALECO GEAR$39.9046 rev
Trending
90-day click momentumSlevoo Baby Jumper Baby Door Jumper with Bumper Play Tray and Two Jingle Rattles Joyful Bubbles
Slevoo$61.032.9★
Baby Jumper Baby Jumper Doorway with Adjustable Strap Easy to Assemble with a Soft Rug (Black)
G TALECO GEAR$40.994.4★
Baby Jumper Baby Jumper Doorway with Adjustable Strap Easy to Assemble with a Soft Rug (Pink)
G TALECO GEAR$41.084.2★
Evenflo Exersaucer Doorway Jumper Star Power
Evenflo$33.144.5★
Jolly Jumper Iconic (Black) Doorway Baby Jumper Indoor Exercise Saddle Seat Adjustable Height for Infants up to 28lbs No Stand Required
Jolly Jumper$45.184.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.Peak months: Aug, Nov, Dec · busiest ÷ quietest = 4.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality, very easy to install, and keeps my kids entertained for hours”
“Super fun”
“It is sturdy”
“Definitely worth the money”
“Super easy to use”
“Safe and fun jumper”
“is adjustable as your baby grows”
“super easy to set up”
“Its quite secure”
“Sturdy door frame mount”
What buyers complain about
“Straps are breaking”
“small”
“Not easy to use”
“It does not adjust for these”
“Clip id flimsy”
“my grandson son is small (12 lbs at 6 months) and he can't reach the floor with his feet when in this product”
“doesn't have any stretch or give at all”
“Break time”
“Be very weary of this product”
“Didnt work for us”