insulated sippy cups for toddlers
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 6% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.22avg listing price — sweet spot $15–$100
Market size
Okay$274K$274K/yr · 447K searches
Review moat
Bad4,244.03avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.7%90-day search growth — must beat 0% to launch
Price range
Bad$8.28–$15.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
10
Top-5 brand share
100%
Open market
0%
- Tommee Tippee94%
- Nuby3%
- Chicco3%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tommee Tippee Insulated 9oz Sporty Spout Toddler Water Bottle No Spill Sippy Cups for Toddlers 1-3 Two-Piece Valve Helps Stop Spills Light Blue & Orange BPA Free Pack of 2
Tommee Tippee$12.574.6★9,413 rev
Tommee Tippee Insulated 9oz Sporty Spout Toddler Water Bottle No Spill Sippy Cups for Toddlers 1-3 Two-Piece Valve Helps Stop Spills Green & Teal BPA Free Pack of 2
Tommee Tippee$12.564.6★9,413 rev
Tommee Tippee Insulated 9oz Sporty Spout Toddler Water Bottle No Spill Sippy Cups for Toddlers 1-3 Two-Piece Valve Helps Stop Spills Yellow & Purple BPA Free Pack of 2
Tommee Tippee$11.984.6★9,413 rev
Tommee Tippee Sporty Bottle 10oz Sippy Cups for Toddlers 1-3 Spill-Proof Bite Resistant Spout Easy to Hold Design BPA Free Pack of 3 Pink Red and Orange
Tommee Tippee$12.814.5★1,849 rev
Tommee Tippee Insulated 9oz Sporty Spout Toddler Water Bottle No Spill Sippy Cups for Toddlers 1-3 Two-Piece Valve Helps Stop Spills Green & Red BPA Free Pack of 2
Tommee Tippee$11.814.6★9,413 rev
Newest
by launch date
Tommee Tippee Active Spout Toddler Cups 9 oz Insulated Sippy Cups For Toddlers 1-3 Silicone Spout Leak-Proof Valve and Handle Orange and Blue Pack of 2
Tommee Tippee$12.599,413 rev
Tommee Tippee Active Spout Toddler Cups 9 oz Insulated Sippy Cups For Toddlers 1-3 Silicone Spout Leak-Proof Valve and Handle Pink and Purple Pack of 2
Tommee Tippee$12.939,413 rev
Tommee Tippee Transition Baby Sippy Cup With Spout Ages 4 Months and Up 5 oz Leak-Proof Silicone Spout Easy Grip Handles Pink Pack of 2
Tommee Tippee$11.27922 rev
Tommee Tippee Active Straw Toddler Cups 9 oz Insulated Sippy Cups For Toddlers 1-3 Silicone Straw and Leak-Proof Valve Pink and Purple Pack of 2
Tommee Tippee$12.46392 rev
Tommee Tippee First Baby Sippy Cups with Spout and Lid Ages 4 Months+ 6 oz Leak-Proof Durable Spout Easy Grip Handles Bright Multicolor Pack of 3
Tommee Tippee$10.46922 rev
Trending
90-day click momentumTommee Tippee Transition Baby Sippy Cup With Spout Ages 4 Months and Up 5 oz Leak-Proof Silicone Spout Easy Grip Handles Pink Pack of 2
Tommee Tippee$11.274.2★
Tommee Tippee Sippee Cup 9m+ 10oz Pack of 3 Non-Spill Water Bottles for Toddlers Red Purple and Green Bite-Resistant Spout Easy to Hold Leak-Proof and BPA Free
Tommee Tippee$15.624.5★
Tommee Tippee First Baby Sippy Cups with Spout and Lid Ages 4 Months+ 6 oz Leak-Proof Durable Spout Easy Grip Handles Bright Multicolor Pack of 3
Tommee Tippee$10.464.2★
Tommee Tippee Sporty Bottle 10oz Sippy Cups for Toddlers 1-3 Spill-Proof Bite Resistant Spout Easy to Hold Design BPA Free Pack of 3 Pink Red and Orange
Tommee Tippee$12.814.5★
Tommee Tippee Active Spout Toddler Cups 9 oz Insulated Sippy Cups For Toddlers 1-3 Silicone Spout Leak-Proof Valve and Handle Orange and Blue Pack of 2
Tommee Tippee$12.594.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Leak proof”
“Cleaning is fairly straightforward”
“Excellent quality”
“Super durable material that has held up nicely”
“Easy to use”
“The design is cute”
“Worth it”
“colors are vibrant”
“They are the perfect size for little hands”
“not flimsy”
What buyers complain about
“NOT leak proof”
“Hard to clean”
“hard to hold”
“Easily broken”
“Difficult to put together”
“Doesnt work”
“Could see it being a pain to wash”
“Not best quality”
“The size is on the smaller side”
“red which is false its very pink”