inflatable baby bathtub
Skip itSoft demand (-11.3% this quarter) — this niche doesn't clear our bar today.
Price range
Incredible$16.11–$34.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$22.46avg listing price — sweet spot $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,201.77avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$142K$142K/yr · 201K searches
Returns
Bad6.6%return rate — above 6% kills the launch gate
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
30
Top-5 brand share
70%
Open market
25%
- Mommy's Helper26%
- PandaEar16%
- mink12%
- Munchkin10%
- UNEEDE6%
- SuperLi5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mommys Helper | Inflatable Under The Sea Baby Bathtub Collapsible Safe Baby Bath Tub with Anti-Sliding Saddle Horn Seat Must Have Travel Toddler Bath Portable Bathtub Recommended Months 3 to 15
Mommy's Helper$16.824.6★22,024 rev
Munchkin Duck Inflatable Baby Bathtub for Babies 6-24 Months White Hot Heat Alert Great for Home or Travel Classic Yellow Ducky
Munchkin$16.114.6★12,766 rev
UNEEDE Inflatable Bathtub for Toddlers Portable Baby Tub with Built-in Air Pump Anti-Slip Design with Big Drain Perfect for 0-6 Months Newborn and up Ideal for Home Travel & Beach
UNEEDE$25.114.6★79 rev
MINK Inflatable Baby Bathtub for Toddlers and Kids - Self-Inflating Design No Pump Needed Press Center to Inflate - Portable Collapsible Travel Baby Tub for Newborns to 36 Months(Olive Bath)
mink$25.504.5★905 rev
Mink Newborn to Toddler Bath Tub Inflatable Baby Bathtub with Built-in Air Pump Portable Travel Shower Basin with Back Support Deflates and Folds Easily (Bear tub)
mink$25.844.5★905 rev
Newest
by launch date
Baby Bathtub for 6M-3Y Toddler Baby Shower Gifts & Registry Search for Boys Girls Collapsible & Portable Bathtub for Beach Vacation Travel Bath Essentials for Toddler Newborn Kids
Bella's Friends Life$20.7741 rev
UNEEDE Inflatable Bathtub for Toddlers Portable Baby Tub with Built-in Air Pump Anti-Slip Design with Big Drain Perfect for 0-6 Months Newborn and up Ideal for Home Travel & Beach
UNEEDE$25.1179 rev
PandaEar Baby Inflatable Bathtub Portable Travel Baby Infant Bath Tub Toddler Bathtub with Air Pump Foldable Non-Slip Shower Basin Mini Air Swimming Pool for Newborn (Whale Blue) (Pink)
PandaEar$21.74497 rev
Toddler Bath Tub for Shower Portable Baby Bathtub Foldable Kids Bathtub Portable Travel & Shower Ready Easy to Clean Sturdy & Thick Fits Ages 1-3
FunTankie$25.03246 rev
Inflatable Baby Bathtub Collapsible Baby Bath Back Support Portable Newborn Travel Bath tub with Drain Hole Foldable Baby Bath Tubs for Infant to Toddler 0-24 Months (White)
Gliizee mall$17.5362 rev
Trending
90-day click momentumBaby Bathtub for 6M-3Y Toddler Baby Shower Gifts & Registry Search for Boys Girls Collapsible & Portable Bathtub for Beach Vacation Travel Bath Essentials for Toddler Newborn Kids
Bella's Friends Life$20.774.9★
PandaEar Baby Inflatable Bathtub Portable Travel Baby Infant Bath Tub Toddler Bathtub with Air Pump Foldable Non-Slip Shower Basin Mini Air Swimming Pool for Newborn (Whale Blue) (Pink)
PandaEar$21.744.5★
UNEEDE Inflatable Bathtub for Toddlers Portable Baby Tub with Built-in Air Pump Anti-Slip Design with Big Drain Perfect for 0-6 Months Newborn and up Ideal for Home Travel & Beach
UNEEDE$25.114.6★
PandaEar Inflatable Baby Bathtub with Integrated Built-in Air Pump - No External Pump Needed Non-Slip Portable Toddler Bath Tub Travel-Friendly Foldable Infant Tub for Newborns to 24 MonthsBears
PandaEar$19.404.4★
Toddler Bath Tub for Shower Portable Baby Bathtub Foldable Kids Bathtub Portable Travel & Shower Ready Easy to Clean Sturdy & Thick Fits Ages 1-3
FunTankie$25.034.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“easy tub to use”
“It is a great big size”
“Nice and portable”
“Compact and durable”
“comfortable”
“Quality tub”
“Cant beat the price”
“Easy to store and clean”
“super sturdy”
“Just as advertised”
What buyers complain about
“Completely broken after less than a year”
“Larger than expected”
“Product leaks after several uses”
“Trash”
“Was pretty flimsy”
“Chemical smell”
“A waste of money”
“Wish the walls didn't hold water”
“doesn't dry great”
“its difficult to use”