hydrocortisone lotion
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Market size
Incredible$2.3M$2.3M/yr · 1.4M searches
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Price range
Great$3.81–$55.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.90avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad9,555.39avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
598
Top-5 brand share
88%
Open market
10%
- Eucerin37%
- Aveeno Baby35%
- CeraVe11%
- Mustela3%
- Aveeno2%
- TUBBY TODD2%
- Open — no brand owns it (9 brands, 10%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eucerin Baby Eczema Relief Body Cream Fragrance Free Baby Eczema Cream with Colloidal Oatmeal Ceramide-3 and Licorice Root Extract 8 Oz Tube
Eucerin$13.774.8★5,763 rev
Aveeno Baby Eczema Therapy Nighttime Body Balm Moisturizing Eczema Balm for Babies with Colloidal Oat & Ceramide Soothes Dry Itchy Skin Hypoallergenic Fragrance & Steroid Free 11 oz
Aveeno Baby$18.014.7★27,922 rev
Aveeno Baby Eczema Therapy Moisturizing Cream for Dry Itchy Skin Natural Colloidal Oat & Vitamin B5 Hypoallergenic & ph-Balanced No Added Steroids Phthalates Parabens or Fragrance 7.3 oz
Aveeno Baby$12.174.8★22,473 rev
Eucerin Baby Eczema Relief Body Cream Steroid & Fragrance Free for 3+ Months of Age 5 oz. Tube
Eucerin$9.154.8★13,474 rev
Eucerin Baby Body Lotion Hypoallergenic and Fragrance Free Baby Lotion with Pro-Vitamin B5 and Shea Butter 13.5 Fl Oz Bottle
Eucerin$9.694.8★8,225 rev
Newest
by launch date
CeraVe Eczema Relief Moisturizing Cream with Colloidal Oatmeal Shea Butter & Vitamin E For Dry Skin & Itchy Skin Relief Steroid Free & Paraben Free 8oz
CeraVe$15.57180 rev
Eczema Cream for Kids | Baby Eczema Cream with Colloidal Oatmeal | Kids Skin Care for Dry Itchy Red & Irritated Skin with Soothing Hydration | Steroid Free Sensitive Skin Moisturizer 6.14 fl oz
Rida Hair Research Institute$24.0636 rev
CeraVe Baby Eczema Relief Cream 1% Colloidal Oatmeal Cream With Vitamin E & Ceramides Soothes & Calms Itchy Skin Developed With Pediatric Dermatologist Fragrance Free 5oz
CeraVe$11.62856 rev
TUBBY TODD All Over Ointment - Baby Eczema Cream Everyday Multi-Purpose Sensitive Dry Irritation Baby Skin Relief Cream Steroid & Gluten Free Fragrance Free 3.5 oz & 8oz 2 Pack
TUBBY TODD$55.552,812 rev
Eucerin Baby Eczema Relief Hydrogel for Dry Itchy Eczema-Prone Skin with Colloidal Oatmeal Hypoallergenic Fragrance Free and Steroid Free Body Moisturizer for Babies 5 Fl Oz Tube
Eucerin$13.72307 rev
Trending
90-day click momentum
JAN & JUL Kids Quick Dry Beach Bucket Sun-Hat for Swimming (L: 2-5 Years Dinoland)
JAN & JUL$21.264.8★
Eczema Cream for Kids | Baby Eczema Cream with Colloidal Oatmeal | Kids Skin Care for Dry Itchy Red & Irritated Skin with Soothing Hydration | Steroid Free Sensitive Skin Moisturizer 6.14 fl oz
Rida Hair Research Institute$24.064.5★
Aveeno Soothing Baby Bath Treatment Single Use Packets - 5 ea
Aveeno$5.474.8★
CeraVe Eczema Relief Moisturizing Cream with Colloidal Oatmeal Shea Butter & Vitamin E For Dry Skin & Itchy Skin Relief Steroid Free & Paraben Free 8oz
CeraVe$15.574.6★
CETAPHIL ECZEMA RESTORADERM Soothing Moisturizer For Eczema Prone Skin 16 oz Fewer Symptom Flare-Ups 48 Hour Hydration 1% Skin Protectant Colloidal Oatmeal Steroid Free Doctor Recommended Brand
Cetaphil$14.274.7★
Demand
Weekly Amazon search volume, last 27 weeks — -13.6% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and long-lasting”
“No irritation”
“Good moisturizer”
“Works really well”
“Smells amazing”
“Excellent price”
“smooth in consistency”
“Absorbs well”
“Works great on skin”
“Works to relieve itching”
What buyers complain about
“got a rash”
“No scent”
“Too expensive”
“not very moisturizing”
“No results”
“Small jar”
“Disappointing Results for Sensitive Skin”
“This cream comes out thick”
“Burns”
“Kind of oily”