goodbaby
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$84.00avg listing price — sweet spot $15–$100
Market size
Good$561K$561K/yr · 78K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Bad$15.28–$410.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad21,273.71avg incumbent reviews — the moat a new listing must climb
Competition
Bad94%top-5 click share — a locked-up shelf
Growth
Bad-45.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
63
Top-5 brand share
100%
Open market
0%
- Exergen86%
- GoodBaby7%
- ADC4%
- Braun2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Exergen TAT-2000C Temporal Artery Thermometer for Kids Newborns & Adults Soft Glow Display Silent Mode 9V Battery Included
Exergen$29.394.4★1,899 rev
Exergen TAT-2000C+ Temporal Artery Thermometer Fast & Accurate Forehead Thermometer for Adults Kids & Babies
Exergen$24.034.4★5,515 rev
Temporal Scanner Temporal Contact Thermometer LCD Display 124275S 1 Each
Exergen$410.574.4★126 rev
No-Touch Thermometer for Adults and Kids Accurate Digital Baby Thermometer Fever Alarm & Silent Mode 2 in 1 Forehead & Object Mode
GoodBaby$18.824.5★117,538 rev
Exergen Temporal Artery Thermometer
Exergen$32.854.3★548 rev
Newest
by launch dateExergen TAT-2000C+ Temporal Artery Thermometer Fast & Accurate Forehead Thermometer for Adults Kids & Babies
Exergen$24.035,515 rev
No-Touch Thermometer for Adults and Kids Accurate Digital Baby Thermometer Fever Alarm & Silent Mode 2 in 1 Forehead & Object Mode
GoodBaby$18.82117,538 rev
Braun ThermoScan 7 Digital Ear Thermometer for Adults Babies & Infants Age-Adjusted Fever Guidance No. 1 Brand Recommended by Pediatricians
Braun$57.089,882 rev
Exergen TAT-2000C Temporal Artery Thermometer for Kids Newborns & Adults Soft Glow Display Silent Mode 9V Battery Included
Exergen$29.391,899 rev
Exergen Temporal Artery Thermometer
Exergen$32.85548 rev
Trending
90-day click momentumExergen TAT-2000C+ Temporal Artery Thermometer Fast & Accurate Forehead Thermometer for Adults Kids & Babies
Exergen$24.034.4★
Braun ThermoScan 7 Digital Ear Thermometer for Adults Babies & Infants Age-Adjusted Fever Guidance No. 1 Brand Recommended by Pediatricians
Braun$57.084.6★
Temporal Scanner Temporal Contact Thermometer LCD Display 124275S 1 Each
Exergen$410.574.4★
ADC Temple Touch Digital Fever Thermometer Non Invasive and Quick Read Suitable for Babies Newborns Kids and Adults Adtemp 427 White (Packaging May Vary)
ADC$15.284.3★
No-Touch Thermometer for Adults and Kids Accurate Digital Baby Thermometer Fever Alarm & Silent Mode 2 in 1 Forehead & Object Mode
GoodBaby$18.824.5★
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -45.1% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“easy to see”
“the temperature is accurate”
“and is reliable”
“Just as advertised”
“Price is affordable”
“Very Accurate”
“It is durable”
“Easy to clean”
“battery life”
“Does feel light”
What buyers complain about
“Bad readings”
“Temperature readings are off by a couple of degrees”
“Doesn't work”
“Horrible quality”
“Arrived with Dead Battery”
“Broken with few uses”
“Tiny Hard-to-Read Font”
“Not worth the price”
“NOT ACCURATE”
“Confusing directions”