gender reveal gifts
Worth a lookShows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Avg price
Incredible$26.63avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Price range
Great$5.66–$98.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 6% kills the launch gate
Market size
Good$368K$368K/yr · 947K searches
Review moat
Okay2,622.99avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
74 rising
Sellers
156
Top-5 brand share
30%
Open market
65%
- Suhctuptx7%
- Spasilk6%
- The Peanutshell6%
- KeaBabies5%
- WITOROR5%
- ZIRI & ZANE5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 91 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New Mom Gifts for Women Top Pregnancy Gifts for New Parents Gender Reveal Gifts with Mom and Dad Tumbler Set for First Time Moms Expecting Parents to Be Gender Reveal Baby Shower
Suhctuptx$27.214.8★1,265 rev
The Peanutshell Baby Layette Gift Set for Boys - 30 Piece New Born Boy Gift Set Baby Clothes & Newborn Essentials Must Haves - Newborn Baby Clothes 0-3 Months - Elephant Blue
The Peanutshell$74.674.8★487 rev
Astro alan Baby Diaper Bag with Changing Station Waterproof Diaper Bag Backpack for Moms Dads with USB Charging Port Baby Shower Gifts Large Capacity diaper backpack Grey
Astro alan$37.524.7★2,589 rev
Keepsake Memory Book for Baby Boy or Girl Timeless First 5 Year Baby Book A Milestone Book to Record Every Event from Birth to Age 5 Gender Neutral Journal Scrapbook Photo Album
ZIRI & ZANE$28.884.9★6,861 rev
Spasilk 100% Cotton Hooded Terry Bathrobe with Booties Baby Girl Gifts Baby Boy Gifts One Size Shower Gift
Spasilk$12.444.7★3,691 rev
Newest
by launch date
Storieme New Mom Gifts for Women: First Time Parents Gift for Couples - Pregnancy Gifts for Expecting Mother After Birth - Hand-Finished Mommy Dad to Be Figurine for Mothers Day
Storieme$27.6534 rev
New Mom Gifts for Women Top Pregnancy Gifts for New Parents Gender Reveal Gifts with Mom and Dad Baby Shower Gifts Basket with Tumblers Newborn Essentials Decision Coin & Card for First Time Moms
Babesnug$30.0252 rev
FUIPET New Parent Gifts for Couples - Dad and Mom Est 2026 Socks Set First Time Dad Gifts & New Mom Gifts Pregnancy Announcement for Parents
FUIPET$15.0715 rev
The Peanutshell 23-Piece Baby Boy Clothing Set 100% Cotton 6-9 Months Newborn Essentials Must Haves Blue & Multicolor
The Peanutshell$60.3929 rev
The Peanutshell 23-Piece Baby Boy Clothing Set 100% Cotton 0-3 Months Newborn Essentials Must Haves Blue & Multicolor
The Peanutshell$61.2129 rev
Trending
90-day click momentumThe Peanutshell 23-Piece Baby Boy Clothing Set 100% Cotton 0-3 Months Newborn Essentials Must Haves Blue & Multicolor
The Peanutshell$61.214.7★
houscly Diaper Bag Backpack with Changing Station: Pink Baby Bags for Girls Boys New Mom Gifts Paaleras Para Bebe Baby Girl Newborn Essentials Must Haves Baby Shower Gifts Baby Registry
houscly$37.374.6★
The Peanutshell 23-Piece Baby Boy Clothing Set 100% Cotton 6-9 Months Newborn Essentials Must Haves Blue & Multicolor
The Peanutshell$60.394.7★
Gerber Baby Boys 12 Piece Layette Gift Set Brown Deer 0-3 Months
Gerber$30.654.8★
NZRVAWS Baby Boy Clothes 0-3 Months Newborn Boy Outfits Infant Preemie Hat Mitten Essentials Gifts 19 Packs Romper Pants set Letter Printed Green
NZRVAWS$43.814.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.0% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 2.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“the quality of the items is adorable yet affordable”
“Fun gift”
“Extremely soft”
“GREAT PRODUCT FOR THE PRICE”
“so much fun”
“Fit true to size”
“As shown”
“Vibrant colors”
“Easy to use”
“The design was beautiful”
What buyers complain about
“Too tight”
“cheaply made”
“Zippers are cheap”
“Expensive”
“My daughter said both glasses broke within 2 months”
“not exactly as pictured”
“the wrong color was sent”
“Difficult to use”
“Cheap material not worth the price that I paid for it”
“Was disappointed before giving it as a gift”