frozen teething toys for babies
Worth a lookShows searches that convert (12.2% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 6% kills the launch gate
Market size
Good$529K$529K/yr · 489K searches
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Price range
Okay$4.24–$18.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$8.84avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad11,409.92avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
55
Top-5 brand share
70%
Open market
24%
- Frida22%
- Infantino16%
- Itzy Ritzy13%
- haakaa10%
- Dr. Brown's9%
- teetherpop6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Frida Baby Silicone Teething Toys 4-in-1 Teether for Babies & Infants Teething Relief for 0-18 Months Not-Too-Cold-to-Hold Baby Teether BPA-Free
Frida$7.604.6★11,482 rev
Infantino Water Teethers Cooling & Massaging Relief Lime/Blue 3-Pack
Infantino$7.144.6★13,987 rev
Itzy Ritzy Water-Filled Teethers - Cold Cutie Coolers Textured On Both Sides to Massage Sore Gums & Emerging Teeth - Can Be Chilled in Refrigerator Set of 3 Green Cactus Water Teethers
Itzy Ritzy$5.514.7★9,119 rev
Haakaa Silicone Teether Combo Baby Freezer Teething Toys for Sore Gums Easy-Grip Sensory Teethers for 3M+ Babies Palm & Ferris Wheel Shapes BPA Free 2 Pack
haakaa$18.934.6★2,477 rev
Dr. Browns AquaCool Water-Filled Teether Cooling Baby Teether Toy for Sore Gums Apple Pineapple BPA-Free 3m+ 2-Pack
Dr. Brown's$4.934.6★2,795 rev
Newest
by launch date
RaZbaby Fruit Koolers 3-Pack Koolers Water-Filled Teethers Fun Fruit-Inspired Cooling Relief for 3M+ | Safe BPA-Free Teether that Soothes Tender Gums
RAZBABY$7.9983 rev
KeaBabies Baby Fruit Feeder 2pk - Silicone Baby Food Feeder for Babies 6-12 Months Breast Milk Popsicle Teether Weaning Pacifier Freeze Frozen Solid Food Infant Feeding Essential (Slate)
KeaBabies$9.95182 rev
Itzy Ritzy Water-Filled Teethers - Cold Cutie Coolers Textured On Both Sides to Massage Sore Gums & Emerging Teeth - Can Be Chilled in Refrigerator Set of 3 Seaside Water Teethers
Itzy Ritzy$7.439,119 rev
Dr. Browns AquaCool Water-Filled Teether Cooling Baby Teether Toy for Sore Gums Green Cactus BPA-Free 3m+ 2-Pack
Dr. Brown's$5.83274 rev
Itzy Ritzy Cold Teether - Itzy Cool Teether with Handles & Removable Textured Teething Toy (Hero Pop)
Itzy Ritzy$9.49137 rev
Trending
90-day click momentumRaZbaby Fruit Koolers 3-Pack Koolers Water-Filled Teethers Fun Fruit-Inspired Cooling Relief for 3M+ | Safe BPA-Free Teether that Soothes Tender Gums
RAZBABY$7.994.6★
Frida Baby Get-A-Grip BabyTeether for Teething Relief | 100% Food-Grade Silicone Teething Toys for Baby 0-6 12 18 Months Infant BPA-Free PVC-Free | Blue
Frida$7.924.8★
KeaBabies Baby Fruit Feeder 2pk - Silicone Baby Food Feeder for Babies 6-12 Months Breast Milk Popsicle Teether Weaning Pacifier Freeze Frozen Solid Food Infant Feeding Essential (Slate)
KeaBabies$9.954.6★
Itzy Ritzy Water-Filled Teethers - Cold Cutie Coolers Textured On Both Sides to Massage Sore Gums & Emerging Teeth - Can Be Chilled in Refrigerator Set of 3 Seaside Water Teethers
Itzy Ritzy$7.434.7★
Teetherpop Fillable Freezable Teethers for Babies - Breastmilk Teether with Spill-Proof Sippy Slits Teething Popsicle for Baby Liquids & Pures Cooling Teething Relief Feeder Pacifier - BlueLime
teetherpop$14.634.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent and high quality teethers”
“easy to grip”
“Cleaned perfectly everytime”
“Fun teether”
“Perfect size for their little hands”
“Great baby feeder”
“Worth it”
“Finally can grip it”
“seems durable”
“Very colorful”
What buyers complain about
“Not the right size for infant”
“Not durable”
“They were not very soft”
“makes it impossible to use”
“Not good quality”
“size is a bit thick for our 6 month old”
“Its really hard to chew also its really big for 7 to 8 months old babies or babies who have started teething to put it in their mouth”
“lose their shape”
“Unfortunately, the design turned out to be unsafe”
“Product broken when I try to open it to clean it for the first time”