frida bathtub
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$27.94avg listing price — sweet spot $15–$100
Price range
Incredible$14.96–$43.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Returns
Okay5.7%return rate — above 6% kills the launch gate
Review moat
Bad8,284avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Market size
Bad$33K$33K/yr · 48K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 rising
Sellers
9
Top-5 brand share
100%
Open market
0%
- Frida95%
- MaxNova5%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Frida Baby 4-in-1 Grow-with-Me Baby Bathtub Baby Tub for Newborns to Toddler with Removable Bath Seat & Backrest for Bath Support in Tub
Frida$43.104.4★8,907 rev
Baby Sun Hat 2-5 Years
MaxNova$14.964.8★7,936 rev
Frida Baby Soft Sink Bath Sink Bather Easy to Clean Bather That Supports Babys Head
Frida$27.043.9★2,306 rev
Frida Baby Control The Flow Bathtub Sprayer Attachment for Baby Bathtub Shower Head with Scalp Massager Control Waterflow with 2 Pressure Modes
Frida$26.654.5★13,987 rev
Newest
by launch dateFrida Baby Control The Flow Bathtub Sprayer Attachment for Baby Bathtub Shower Head with Scalp Massager Control Waterflow with 2 Pressure Modes
Frida$26.6513,987 rev
Baby Sun Hat 2-5 Years
MaxNova$14.967,936 rev
Frida Baby 4-in-1 Grow-with-Me Baby Bathtub Baby Tub for Newborns to Toddler with Removable Bath Seat & Backrest for Bath Support in Tub
Frida$43.108,907 rev
Frida Baby Soft Sink Bath Sink Bather Easy to Clean Bather That Supports Babys Head
Frida$27.042,306 rev
Trending
90-day click momentumBaby Sun Hat 2-5 Years
MaxNova$14.964.8★
Frida Baby Soft Sink Bath Sink Bather Easy to Clean Bather That Supports Babys Head
Frida$27.043.9★
Frida Baby 4-in-1 Grow-with-Me Baby Bathtub Baby Tub for Newborns to Toddler with Removable Bath Seat & Backrest for Bath Support in Tub
Frida$43.104.4★
Frida Baby Control The Flow Bathtub Sprayer Attachment for Baby Bathtub Shower Head with Scalp Massager Control Waterflow with 2 Pressure Modes
Frida$26.654.5★
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — -15.2% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Good quality and easy to clean”
“Great product true size”
“Easy to Clean”
“Very durable”
“The tub is sturdy”
“wash it at least twice per week in the washer then air dry it out”
“more comfortable”
“Value for money”
“I really liked the design”
What buyers complain about
“LEAKS BADLY”
“Dies fast”
“It barely works”
“Waste of money”
“wont work if its not under the water”
“the baby is not in a comfortable position”
“poor head support - not convenient for the baby”
“Absolute trash”
“Very flimsy”
“Wont stick”