fravita night light
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$26.17avg listing price — sweet spot $15–$100
Price range
Incredible$22.59–$29.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 6% kills the launch gate
Review moat
Good1,300avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Market size
Bad$64K$64K/yr · 54K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
10
Top-5 brand share
100%
Open market
0%
- EASZZZ63%
- MediAcous12%
- TOZING11%
- Anico10%
- Geecent5%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EASZZZ Baby Night Light Nursery Night Lights for Breastfeeding Soft BPA Free Silicone Touch Night Lamp Eye Caring Easy Flip Design Stepless Dimming 1-Pack
EASZZZ$29.504.3★2,248 rev
MediAcous Night Light for Kids Baby Egg Light for Nursery 7 Colors Changing & Stepless Dimming Soft Silicone Touch Night Lamp with 1 Hour Timer Rechargeable Nursery Night for Breastfeeding
MediAcous$22.864.6★4,047 rev
TOZING Egg Light for Nursery Portable Baby Night Light for Breastfeeding Rechargeable Baby Nightlight with Timer Dimmable Battery Powered Red Lamp Ultra-Long Battery Life for Bedside
TOZING$22.594.0★52 rev
Anico Flip & Touch Baby Night Light Small Portable Egg Light for Nursery
Anico$28.524.3★127 rev
Geecent Baby Night Light 0 Blue-Light Nursery Egg Light for Breastfeeding Flip Design Soft BPA Free 3 Colors & Dimming Rechargeable Portable Touch Nightlight for Kids Toddler
Geecent$27.394.3★26 rev
Newest
by launch dateGeecent Baby Night Light 0 Blue-Light Nursery Egg Light for Breastfeeding Flip Design Soft BPA Free 3 Colors & Dimming Rechargeable Portable Touch Nightlight for Kids Toddler
Geecent$27.3926 rev
TOZING Egg Light for Nursery Portable Baby Night Light for Breastfeeding Rechargeable Baby Nightlight with Timer Dimmable Battery Powered Red Lamp Ultra-Long Battery Life for Bedside
TOZING$22.5952 rev
Anico Flip & Touch Baby Night Light Small Portable Egg Light for Nursery
Anico$28.52127 rev
MediAcous Night Light for Kids Baby Egg Light for Nursery 7 Colors Changing & Stepless Dimming Soft Silicone Touch Night Lamp with 1 Hour Timer Rechargeable Nursery Night for Breastfeeding
MediAcous$22.864,047 rev
EASZZZ Baby Night Light Nursery Night Lights for Breastfeeding Soft BPA Free Silicone Touch Night Lamp Eye Caring Easy Flip Design Stepless Dimming 1-Pack
EASZZZ$29.502,248 rev
Trending
90-day click momentumGeecent Baby Night Light 0 Blue-Light Nursery Egg Light for Breastfeeding Flip Design Soft BPA Free 3 Colors & Dimming Rechargeable Portable Touch Nightlight for Kids Toddler
Geecent$27.394.3★
MediAcous Night Light for Kids Baby Egg Light for Nursery 7 Colors Changing & Stepless Dimming Soft Silicone Touch Night Lamp with 1 Hour Timer Rechargeable Nursery Night for Breastfeeding
MediAcous$22.864.6★
TOZING Egg Light for Nursery Portable Baby Night Light for Breastfeeding Rechargeable Baby Nightlight with Timer Dimmable Battery Powered Red Lamp Ultra-Long Battery Life for Bedside
TOZING$22.594.0★
EASZZZ Baby Night Light Nursery Night Lights for Breastfeeding Soft BPA Free Silicone Touch Night Lamp Eye Caring Easy Flip Design Stepless Dimming 1-Pack
EASZZZ$29.504.3★
Anico Flip & Touch Baby Night Light Small Portable Egg Light for Nursery
Anico$28.524.3★
Demand
Weekly Amazon search volume, last 19 weeks — +9.4% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great little light”
“Easy peasy”
“charging is easy”
“Good for kids rooms to fall asleep with”
“Battery life great”
“No complaints”
“Great night light”
“portable”
“the color is nice”
“It is so soft”
What buyers complain about
“Didnt last”
“Takes hours to charge”
“Stopped working”
“not very bright”
“I was disappointed in the size when it arrived”
“I do think the price is a little expensive for what you get”
“also kills the battery life”
“Quality is poor”
“Not user friendly”
“The buttons dont pop back out”