foldable pack and play mattress
Worth a lookShows a sweet-spot price point ($38.65 avg), but strong incumbent ratings (4.6★) keeps it on the watch list.
Avg price
Incredible$38.65avg listing price — sweet spot $15–$100
Price range
Incredible$22.13–$70.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Growth
Good+28.4%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 6% kills the launch gate
Review moat
Okay2,055.14avg incumbent reviews — the moat a new listing must climb
Market size
Okay$125K$125K/yr · 57K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
26
Top-5 brand share
64%
Open market
32%
- Hiccapop22%
- Babylicious19%
- VRSHOAT9%
- VUCWS8%
- pareler bear6%
- Stock Your Home4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Babylicious Waterproof Pack and Play Mattress Topper | 38 x 26 x 1.5 | Trifold Style - Breathable Soft Plush Foam - Portable Mattress Topper- Baby Foam Mattresses for Babies
Babylicious$36.174.6★898 rev
Hiccapop Playard Mattress Pad (38x26x1.25) Playpen Pad Portable Crib Mattress with Carry Bag 1.25 Thick
Hiccapop$37.854.8★25,631 rev
VUCWS 2025 Upgraded Pack and Play Mattress 38 x 26 Soft Firm Premium Foam Pack N Play Mattresses Odorless Breathable Comfort Baby Foam Portable Playpen Mattresses (Tri-fold Dinosaur)
VUCWS$22.134.3★705 rev
Hiccapop Playard Mattress Pad (38x26x1) Playpen Pad Portable Crib Mattress with Carry Bag 1 Thick
Hiccapop$37.724.8★25,631 rev
VRSHOAT Trifold Pack and Play Mattress 38x26 Double-Layer Pack N Play Mattresses for Baby Toddler with Waterproof Washable Breathable Cover Portable Mini Crib Mattress for Playpen
VRSHOAT$49.504.7★176 rev
Newest
by launch date
YENING Bamboo Pack and Play Mattress Pad Breathable 38x26 Waterproof Baby Mattress for Pack N Play Matress Topper Waterproof with Strap
YENING$26.16157 rev
Hiccapop Playard Mattress Pad (38x26x1.25) Playpen Pad Portable Crib Mattress with Carry Bag 1.25 Thick
Hiccapop$37.8525,631 rev
voomf Pack and Play Mattress Trifold - 38x26x3 Dual-Sided Memory Foam Pack N Play Mattresses - Portable Baby Crib Mattress with Breathable Removable Cover
voomf$40.9019 rev
Trifold Pack and Play Mattress 38 x 26 x 3 Portable Mini Crib Playpen Mattress for Baby Soft Memory Foam Pack N Play Mattresses with Waterproof Washable Breathable Cover (White One size)
PGONEEE$39.4969 rev
RSN Trifold Pack and Play Mattress 38 x 26 x 3 Soft Baby Memory Foam Pack N Play for Toddlers Portable Mini Travel Crib Playpen Mattress with Waterproof Washable Cover and Carry Bag
RSN$39.6759 rev
Trending
90-day click momentumHiccapop Playard Mattress Pad (38x26x1.25) Playpen Pad Portable Crib Mattress with Carry Bag 1.25 Thick
Hiccapop$37.854.8★
Trifold Pack and Play Mattress 38 x 26 x 3 Portable Mini Crib Playpen Mattress for Baby Soft Memory Foam Pack N Play Mattresses with Waterproof Washable Breathable Cover (White One size)
PGONEEE$39.494.8★
OR Jger Dual-Sided Trifold Pack and Play Mattress 38x26 Breathable Soft Plush Memory Foam for Toddler Travel Includes Carry Bag Removable Washable Cover Fits Pack n Play Mattress Pad
OR Jäger$56.615.0★
RSN Trifold Pack and Play Mattress 38 x 26 x 3 Soft Baby Memory Foam Pack N Play for Toddlers Portable Mini Travel Crib Playpen Mattress with Waterproof Washable Cover and Carry Bag
RSN$39.674.8★
Trifold Pack and Play Mattress 38x26 Dual Sided Foldable Pack N Play Mattress Pad for Baby and Toddler Playard Playpen Mat Waterproof Washable Portable Travel Crib Mattress Topper with Carry Bag
PlentiVive$42.434.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +28.4% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit perfectly”
“So comfy”
“The material is very soft”
“Great Quality mattress”
“Excellent thick mattress”
“She sleeps comfortably”
“Well worth it”
“Perfect for traveling”
“Comfy and perfect level of cushion”
“Easy to fold up”
What buyers complain about
“Not as thick as described”
“too big”
“False advertising”
“She didn't like sleeping in her pack”
“Too hard”
“will not completely flatten out”
“flimsy”
“Not enough padding”
“Quality mattress, bag not suitable”
“if very uncomfortable for sleep”