foldable changing table
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Brand share
Great52%top-5 brand share — no brand owns this niche
Avg price
Great$84.82avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,084.98avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.9%return rate — above 6% kills the launch gate
Price range
Okay$18.51–$270.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$37K$37K/yr · 35K searches
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
29 falling
Sellers
72
Top-5 brand share
52%
Open market
43%
- Maydolly18%
- Astro alan13%
- Costzon9%
- Alatino6%
- Kopi Baby6%
- Jeryswet5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 41 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Astro alan Baby Diaper Bag with Changing Station Waterproof Diaper Bag Backpack for Moms Dads with USB Charging Port Baby Shower Gifts Large Capacity diaper backpack Grey
Astro alan$37.524.7★2,589 rev
Costzon Changing Table Portable Baby Changing Table Foldable Diaper Changing Station with Safety Belt Large Storage Rack & Shelf Nursery Organizer for Newborn Infant (Black)
Costzon$59.334.6★1,530 rev
Baby Changing Table with Wheels Maydolly Portable Adjustable Height Folding Diaper Station with Nursery Organizer & Storage Rack for Newborn Baby and Infant (Light Grey)
Maydolly$85.534.7★530 rev
Alatino Portable Diaper Changing Pad for Baby Detachable Travel Changing Pad with Baby Wipes Pocket Gifts for Baby Shower Newborn Girls and Boys (Grey)
Alatino$20.464.8★3,718 rev
Kopi Baby Portable Diaper Changing Pad - Baby Diaper Changer Travel Bag with Wipes Pocket Smart Design Portable Changing Mat Infant Travel Station Kit Gift for Newborn Girl & Boy - Grey Classic
Kopi Baby$24.514.7★11,012 rev
Newest
by launch date
Maydolly Changing TablePortable Diaper Changing Station Foldable Baby Changing Table Compact Nursery Diaper Changing Table for BabyAdjustable HeightMobile on Wheels (Beige)
Maydolly$97.6753 rev
Skip Hop Travel Baby Changing Pad with Easy-Clean Surface Covers Public Changing Stations Wipes Pocket Diaper Storage Disposable Bag Dispenser and Magnetic Wipes Pocket Clean Slate Oat
Skip Hop$33.422,861 rev
Maydolly Baby Changing Table Maydolly Portable Foldable Changing Table Waterproof Diaper Changing Station Adjustable Height Changing Station Mobile Nursery for Newborn and Infant
Maydolly$124.85208 rev
SNUGGY BABY Diaper Bag with Changing Station Diaper Backpack with Changing Pad Portable Diaper Organizer Insulated Bottle Holders Large Capacity Water-resistant Travel Bag (Gray)
SnuggyBaby.$30.2044 rev
Yetom Baby Changing Table Diaper Changing Station with Pad and Wheels Two-Tier Open Storage Shelves Waterproof Diaper pad & Safety Strap Compact Baby Furniture for Nursery White
YeTom$89.8141 rev
Trending
90-day click momentumMaydolly Changing TablePortable Diaper Changing Station Foldable Baby Changing Table Compact Nursery Diaper Changing Table for BabyAdjustable HeightMobile on Wheels (Beige)
Maydolly$97.674.6★
Skip Hop Travel Baby Changing Pad with Easy-Clean Surface Covers Public Changing Stations Wipes Pocket Diaper Storage Disposable Bag Dispenser and Magnetic Wipes Pocket Clean Slate Oat
Skip Hop$33.424.8★
SNUGGY BABY Diaper Bag with Changing Station Diaper Backpack with Changing Pad Portable Diaper Organizer Insulated Bottle Holders Large Capacity Water-resistant Travel Bag (Gray)
SnuggyBaby.$30.204.4★
Jeryswet Baby Diaper Bags with Changing Station Waterproof Large Capacity Diaper Bag Backpack for Moms Dads with USB Charging Port and Stroller Straps Baby Shower Gifts RGB
Jeryswet$38.974.7★
Jeryswet Baby Diaper Bags with Changing Station Waterproof Large Capacity Diaper Bag Backpack for Moms Dads with USB Charging Port and Stroller Straps Baby Shower Gifts Pink
Jeryswet$39.044.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The bag itself is great quality”
“has come in handy”
“The storage is very convenient”
“Very sturdy and easy to clean”
“Portable and convenient”
“Good size”
“Excellent for the money”
“This works pretty well, as advertised”
“the material feels durable”
“Easy to move around and clean”
What buyers complain about
“Poor quality control”
“Huge pain to assemble”
“nothing fits easily”
“Zippers are cheap”
“Wheels wont stay on”
“pretty flimsy”
“Mat ripped after a year”
“The instructions were terrible”
“you cant use it”
“Not as described”