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fisher price activity table

Worth a look56/100

fisher price activity table shows a fragmented shelf (top 5 take 34% of clicks), but a small market ($400K/yr) keeps it on the watch list.

Market/yr

$400K

Growth (1y)

+189.4%

Products

50

Brands

27

was 26 a year ago

Sellers

64

Price range

$21.42–$171.78

Returns

3.5%

Rating

4.5★

56/100

Worth a look

Scored 56/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
20
×0.30
Growth
75
×0.30
Competition
80
×0.20
Quality gap
38
×0.10
Returns
72
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +189.4% year over year.
12K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.8×

Competition

20%VTech
  • VTech20%
  • Skip Hop15%
  • LeapFrog9%
  • Fisher-Price7%
  • Baby Einstein7%
  • Hewaurorion6%
  • Other (21 brands)36%

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen. 27 brands and 64 sellers compete here.

Brands

27 rising

was 26 a year ago

Sellers

64

Top 5 brand share

58%

#ProductBrandPriceRatingReviewsClick shareTrend
8VTech$44.934.8★4,4703%rising

Product shelf

All 50 tracked products in this niche.

Data scraped July 10, 2026 · Marketplace baseline: 4.4★ avg rating · $22.81 median price · 2.3% median returns across 15,511 tracked niches.