fireplace safety gate
Skip itSoft demand (-52.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$72.42avg listing price — sweet spot $15–$100
Price range
Great$12.81–$126.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good788avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Returns
Okay5.3%return rate — above 6% kills the launch gate
Competition
Bad71%top-5 click share — a locked-up shelf
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$12K$12K/yr · 23K searches
Growth
Bad-52.1%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
17
Top-5 brand share
81%
Open market
15%
- Bonnlo29%
- cideny26%
- Cupount15%
- AUXSOUL6%
- COMOMY6%
- Sarzdras5%
- Open — no brand owns it (4 brands, 15%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cideny 127.5 Extra Wide Baby Gate for Fireplace Christmas Tree Configurable 5 Metal Panels Baby Fence Child Gate for Wide Openings with Anti-Trip Pedal Long Kid Gate for Dog Pet 28 Tall Black
cideny$107.594.6★219 rev
Bonnlo Free Standing Dog Gate 37 - 68 Wide Pet Gate for Fireplace Stairs Doorways Wooden Adjustable Pet Fence Indoor Christmas Tree Gate (Cherry)
Bonnlo$58.954.2★1,029 rev
Fireplace Screen Safe Mesh Gate: Fireplace Cover Child Safety Barrier Guard for Living Room Fire Place Opening Mesh Guard for Toddler Baby and Pets 29 x 41 Inch
Cupount$14.454.0★410 rev
Bonnlo 134 Inches Wide Configurable Baby Gate Fireplace Safety Fence/Guard Adjustable 5-Panel Metal Play Yard for Toddler/Pet/Dog Christmas Tree Fence Includes 4 Pack of Wall Mounts Black
Bonnlo$86.654.3★2,948 rev
AUXSOUL 118 Wide Baby Gate Metal Safety Playpen - Fireplace Fence for Toddler/Pet/Dog Fits 72- 118 Wide 5-Panel (30 H Black)
AUXSOUL$52.654.5★606 rev
Newest
by launch dateCideny 127.5 Extra Wide Baby Gate for Fireplace Christmas Tree Configurable 5 Metal Panels Baby Fence Child Gate for Wide Openings with Anti-Trip Pedal Long Kid Gate for Dog Pet 28 Tall Black
cideny$107.59219 rev
Cideny 127.5 Extra Wide Baby Gate for Fireplace Christmas Tree Configurable 5 Metal Panels Baby Fence Child Gate for Wide Openings with Anti-Trip Pedal Long Kid Gate for Dog Pet 28 Tall White
cideny$103.59219 rev
Mumeasy 126 Extra Wide Baby Gate for Doorways Stairs & Fireplace Auto Close Safety Dog & Pet Gate with Walk Thru Door Childproof Fence for Hallway Kitchen House Indoor Outdoor 5 Metal Panels Black
Mumeasy$126.06324 rev
Mumeasy 80 Extra Wide Baby Gate for Doorways Stairs & Fireplace Auto Close Dog & Pet Gate with Walk Thru Door 3 Metal Panels Hardware Mounted Child Safety Fence for House Indoor/Outdoor Black
Mumeasy$97.50324 rev
Fireplace Screen with Sliding Doors 37.8 W x 30.7 H Handcrafted Wrought Iron Fire Spark Guard Fire Place Gate Protector for Living Room Children and Pet Safety(Large)
Sarzdras$60.24473 rev
Trending
90-day click momentumCideny 127.5 Extra Wide Baby Gate for Fireplace Christmas Tree Configurable 5 Metal Panels Baby Fence Child Gate for Wide Openings with Anti-Trip Pedal Long Kid Gate for Dog Pet 28 Tall White
cideny$103.594.6★
Mumeasy 80 Extra Wide Baby Gate for Doorways Stairs & Fireplace Auto Close Dog & Pet Gate with Walk Thru Door 3 Metal Panels Hardware Mounted Child Safety Fence for House Indoor/Outdoor Black
Mumeasy$97.504.6★
Cideny 127.5 Extra Wide Baby Gate for Fireplace Christmas Tree Configurable 5 Metal Panels Baby Fence Child Gate for Wide Openings with Anti-Trip Pedal Long Kid Gate for Dog Pet 28 Tall Black
cideny$107.594.6★
Fireplace Screen Safe Mesh Gate Mesh Screen Child Proof Existing Fireplace Barrier Guard Net Adhesive Cover Fire Place Doors for The Living Room Indoor Toddler Baby Pets 39 * 32inch
Jeyeou$12.814.2★
Mumeasy 126 Extra Wide Baby Gate for Doorways Stairs & Fireplace Auto Close Safety Dog & Pet Gate with Walk Thru Door Childproof Fence for Hallway Kitchen House Indoor Outdoor 5 Metal Panels Black
Mumeasy$126.064.6★
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -52.1% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Sturdy gate”
“Great quality and nice convenience features like door”
“Easy to set up”
“Exactly what I wanted”
“Great value”
“attractive design”
“Fits perfect”
“Durable and easy to use”
“it feels secure”
“Easy to Use”
What buyers complain about
“difficult to put together”
“they're the weak link”
“Opening little bit small”
“This is nearly the lowest quality gate I have ever purchased”
“The directions do not have much detail”
“it would pull apart when moving it”
“Its a little bit pricey”
“Doesnt stick to a brick fireplace”
“Latch poorly designed”
“no mounting brackets”