fireplace gate
Skip itSoft demand (-33.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$76.51avg listing price — sweet spot $15–$100
Price range
Good$12.81–$135.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad4,136.12avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad$72K$72K/yr · 137K searches
Returns
Bad8.0%return rate — above 6% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.0%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
18
Top-5 brand share
84%
Open market
11%
- Bonnlo35%
- cideny28%
- Cupount9%
- Mumeasy6%
- COMOMY5%
- AUXSOUL5%
- Open — no brand owns it (6 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cideny 127.5 Extra Wide Baby Gate for Fireplace Christmas Tree Configurable 5 Metal Panels Baby Fence Child Gate for Wide Openings with Anti-Trip Pedal Long Kid Gate for Dog Pet 28 Tall Black
cideny$107.594.6★219 rev
Bonnlo Free Standing Dog Gate 37 - 68 Wide Pet Gate for Fireplace Stairs Doorways Wooden Adjustable Pet Fence Indoor Christmas Tree Gate (Cherry)
Bonnlo$58.954.2★1,029 rev
Bonnlo 134 Inches Wide Configurable Baby Gate Fireplace Safety Fence/Guard Adjustable 5-Panel Metal Play Yard for Toddler/Pet/Dog Christmas Tree Fence Includes 4 Pack of Wall Mounts Black
Bonnlo$86.654.3★2,948 rev
Fireplace Screen Safe Mesh Gate: Fireplace Cover Child Safety Barrier Guard for Living Room Fire Place Opening Mesh Guard for Toddler Baby and Pets 29 x 41 Inch
Cupount$14.454.0★410 rev
Cideny 127.5 Extra Wide Baby Gate for Fireplace Christmas Tree Configurable 5 Metal Panels Baby Fence Child Gate for Wide Openings with Anti-Trip Pedal Long Kid Gate for Dog Pet 28 Tall White
cideny$103.594.6★219 rev
Newest
by launch dateCideny 127.5 Extra Wide Baby Gate for Fireplace Christmas Tree Configurable 5 Metal Panels Baby Fence Child Gate for Wide Openings with Anti-Trip Pedal Long Kid Gate for Dog Pet 28 Tall Black
cideny$107.59219 rev
Cideny 127.5 Extra Wide Baby Gate for Fireplace Christmas Tree Configurable 5 Metal Panels Baby Fence Child Gate for Wide Openings with Anti-Trip Pedal Long Kid Gate for Dog Pet 28 Tall White
cideny$103.59219 rev
Mumeasy 126 Extra Wide Baby Gate for Doorways Stairs & Fireplace Auto Close Safety Dog & Pet Gate with Walk Thru Door Childproof Fence for Hallway Kitchen House Indoor Outdoor 5 Metal Panels Black
Mumeasy$126.06324 rev
Mumeasy 80 Extra Wide Baby Gate for Doorways Stairs & Fireplace Auto Close Dog & Pet Gate with Walk Thru Door 3 Metal Panels Hardware Mounted Child Safety Fence for House Indoor/Outdoor Black
Mumeasy$97.50324 rev
Fireplace Screen with Sliding Doors 37.8 W x 30.7 H Handcrafted Wrought Iron Fire Spark Guard Fire Place Gate Protector for Living Room Children and Pet Safety(Large)
Sarzdras$60.24473 rev
Trending
90-day click momentumCideny 127.5 Extra Wide Baby Gate for Fireplace Christmas Tree Configurable 5 Metal Panels Baby Fence Child Gate for Wide Openings with Anti-Trip Pedal Long Kid Gate for Dog Pet 28 Tall White
cideny$103.594.6★
Mumeasy 126 Extra Wide Baby Gate for Doorways Stairs & Fireplace Auto Close Safety Dog & Pet Gate with Walk Thru Door Childproof Fence for Hallway Kitchen House Indoor Outdoor 5 Metal Panels Black
Mumeasy$126.064.6★
Cideny 127.5 Extra Wide Baby Gate for Fireplace Christmas Tree Configurable 5 Metal Panels Baby Fence Child Gate for Wide Openings with Anti-Trip Pedal Long Kid Gate for Dog Pet 28 Tall Black
cideny$107.594.6★
Mumeasy 80 Extra Wide Baby Gate for Doorways Stairs & Fireplace Auto Close Dog & Pet Gate with Walk Thru Door 3 Metal Panels Hardware Mounted Child Safety Fence for House Indoor/Outdoor Black
Mumeasy$97.504.6★
Fireplace Screen Safe Mesh Gate Mesh Screen Child Proof Existing Fireplace Barrier Guard Net Adhesive Cover Fire Place Doors for The Living Room Indoor Toddler Baby Pets 39 * 32inch
Jeyeou$12.814.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -33.0% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“sturdy in construction”
“Great quality and nice convenience features like door”
“Easy to set up”
“Exactly what I wanted”
“Worth it”
“attractive design”
“Fits perfect”
“Prefect gate for our needs”
“Durable and easy to use”
“Easy to Use”
What buyers complain about
“Also very flimsy”
“difficult to put together”
“it ends up breaking”
“Opening little bit small”
“Poor quality”
“The directions do not have much detail”
“Its a little bit pricey”
“difficult to see”
“The door locking mechanism is terrible”
“its not even nice looking so I'd never want it to be a permanent structure”